Have you ever wasted time listening to endless WhatsApp messages trying to find "that detail" in a customer conversation? Well, that's a thing of the past now. Poli Digital, a Goiás-based company that automates customer service channels for small and medium-sized businesses, has just launched a feature that promises to put an end to long messages and transform the routine of online sellers.
The new technology automatically transcribes long audio messages sent by customers and, as a bonus, summarizes the main points of the conversation with the help of artificial intelligence. It's as if the salesperson had a personal assistant, ready to deliver the text version and highlights of the conversation in seconds.
And the time savings are real: while a manual transcription of a 3-minute audio takes, on average, eight minutes, Poli's AI does the same job in about 15 seconds.
This development comes amid a rapidly growing global landscape. Software market estimates indicate that artificial intelligence-powered transcription services are expected to jump from US$10 billion in 2023 to US$30 billion by 2031, with an average annual growth rate of 14.7%. In Brazil, the speech recognition segment, which includes technologies such as speech-to-text , is expected to generate US$172 million in 2025, potentially reaching US$319 million by 2030.
"We sought a real solution for entrepreneurs who need productivity. Our focus is to give managers more control, more speed, and more results with less effort," emphasizes the company's CEO, Alberto Filho.
The solution centralizes customer service across multiple channels—WhatsApp, Instagram, Facebook Messenger, and websites—with features such as chatbots, a mass messaging system, a calling system, catalog creation, payment links, and a secure shopping cart. "With the new AI for audio transcription and summarization, we reinforce our vision of delivering tools that combine efficiency, intelligence, and practicality for entrepreneurs' daily lives," he concludes.
