In celebration of its 21 years of history, Sorte Online, a Brazilian company that is a reference in digital lottery intermediation, presents theLucky Day, an event held annually on September 20th that promises to become a milestone of awareness on the national calendar. The goal is to promote a movement of reflection and understanding about the role of luck in the lives of Brazilians and its cultural influence, revisiting concepts of how luck is considered a bridge to opportunities, as well as reinforcing the importance of a balanced relationship between gaming and responsible, conscious practices.
More than a celebration, the date is an opportunity for Brazilians to reflect on the impact of luck in their lives and to view the moment as a way to gamble responsibly. The goal is to promote the idea that gambling should be seen as a form of healthy entertainment, without compromising the financial health of bettors.
In this context, the company has gained prominence by guiding its clients through clear and responsible communication, encouraging conscious practices and ensuring that fun always stays within safe limits. For this, Sorte Online will implement a series of relationship and communication actions, always integrating awareness of responsible gambling into its communication efforts. The company also plans to offer surprises to its customers until the end of the year, when the country's most anticipated special lottery, Mega-Sena da Virada, takes place.
"Luck is something very personal and symbolic in Brazil. It presents itself as a bridge to what people desire," says Márcio Malta, CEO of Sorte Online. This connection with the Brazilian collective unconscious, which has always believed that luck can change lives, is what motivates us to continue innovating and improving our business model. "We want Lotto Day to go beyond a celebration; we want it to be a day when Brazilians pause to reflect on the importance of playing responsibly," he adds.
The initiative is part of the brand's recent rebranding, which aims to strengthen its commitment to placing the customer even more at the center of its operations. The new moment brings the company's essence with a young and modern identity, including a modernized logo, new colors, and graphic elements that reflect this phase of transformation.
Furthermore, the repositioning is also being integrated into a smoother customer journey, with the platform incorporating new features that simplify and make the betting process even more intuitive. The goal is to create direct impacts on the customer experience by offering a more modern, clear, and user-friendly platform.
“The idea is that Lucky Day will increase awareness of Sorte Online and the gaming and lottery sector, but also show the strength and relevance of this market to the Brazilian public. This day will be an opportunity to celebrate our history and highlight how luck, when combined with technology and responsible entertainment, can open up new possibilities for people,” says the CEO.
The expectation is that Lottery Day will become a special date on the national calendar, further increasing the visibility of the lottery and betting sector. Over its 21 years, the company has transformed the lottery market with an accessible and secure digital platform, allowing millions of Brazilians to play in a practical and hassle-free way. With the growth of online betting and sector regulation, Sorte Online anticipates a new phase of expansion.
“Lucky Day also marks the beginning of a series of new actions. With a focus on customer relationships and brand strengthening, we hope to consolidate our position in the market and offer bridges for people.” he concludes.
