A SólidesHR Tech for people management for small and medium-sized enterprises (SMEs), announced the launch of theStart Sólides, an innovative solution developed especially for micro and small business entrepreneurs with small or even nonexistent HR teams. The tool is launched on the market to simplify fundamental tasks in people management and, in this first phase, covers the Recruitment and Selection stage. The main advantage of Start Sólides is that it operates entirely via WhatsApp, without the need for a system, using a conversational artificial intelligence agent capable of interacting through text or audio in a simple, practical, and natural way. With this innovative approach, Sólides eliminates technological barriers and makes accessible something that previously seemed exclusive to large corporations.
Sólides' mission is to democratize access to technology for micro, small, and medium-sized enterprises, helping them become more competitive. Many micro-entrepreneurs end up taking on various human resource management processes, such as recruitment, performance evaluation, and feedback, which leads to inappropriate hires and, consequently, financial losses. THEStart Sólidesenough to transform this reality," explains Ale Garcia, co-CEO and co-founder of HR Tech.Pioneering, Sólides is a SaaS that has established itself as a "one-stop-shop" platform for people management that maximizes the results of Brazilian SMEs.
THEStart Sólidescomes to address one of the biggest issues in the Brazilian market: high employee turnover. According to CAGED 2024 data, Brazil is the world champion in turnover, reaching an annual average of over 52%. Much of this happens due to incorrect hiring or the lack of proper tools to assist in recruitment.
"Our clients already achieve an average reduction of 43% in employee turnover, resulting in significant savings for companies. With Start Sólides, we aim to bring this same benefit to businesses that do not yet have their own HR structure, democratizing access to efficient and affordable strategic people management. A company with 20 employees, for example, can save 65,000 reais per year by reducing its turnover," says Garcia.
"The recruitment and selection module is just the beginning. Our vision is to expand into other areas of people management, such as time tracking, performance evaluation, talent development, etc., all through WhatsApp, with a focus on microenterprises. We want to democratize access to strategic tools, always with the simplicity and accessibility that this channel offers," concludes Garcia.
Recruitment and selection at your fingertips
While other solutions may require technical knowledge from a human resources professional and personnel department, the Start Sólides recruitment and selection module works directly on WhatsApp, without the need for installation or integration with ATS (Applicant Tracking System) software, making it the ideal option for entrepreneurs who do not have an HR structure for more complex solutions.
Designed for business owners, the tool allows for the simple and intuitive creation of job openings through audio or text messages, organizes candidates based on specific criteria, offers suggestions to improve job descriptions and resumes, provides ready-made templates to streamline the creation process, and utilizes concepts from Sólides' behavioral mapping to increase accuracy in hiring—all without requiring the user to install apps or register for the specific job, speeding up the hiring process. Despite automation, the Start Sólides does not eliminate human interaction: strategic decisions, such as interviews and hiring, remain the responsibility of the manager. "We do not want to replace professionals, but rather offer a tool for those who still do not have access to a structured and strategic HR," says Ale.
Data from Sólides' Employability Panorama, released last month, reveals that the idea of using Artificial Intelligence in recruitment processes is well received by candidates. Stages such as sending a resume (84%), job recommendations (81%), and matching profiles with opportunities (78%) had high acceptance for automation. However, traditionally humanized phases, such as interviews (59%) and admission (59%), are still seen as moments that require personal interaction.
Sólides has been developing solutions using AI for over a decade. In recent years, the company has strengthened its portfolio with technology-based products such as the Unified Talent Bank and Copilot Sólides, reinforcing its position as a company that values innovation without losing sight of what truly matters: people.
Sólides launches the first AI-powered people management solution via WhatsApp in Brazil
