A Soldiers' Nutrition, a national dietary supplement brand, has just reached a significant milestone: its600g Unsweetened Monohydrate CreatineIt has completed one year as the best-selling product in the "Sports and Fitness" category on Mercado Livre, the largest marketplace in Latin America.
The result consolidates the effectiveness of the Direct-to-Consumer (D2C) model adopted by the company since its founding in 2015. Founded by Yuri Abreu, Soldiers was created with the purpose of democratizing access to high-quality supplements, eliminating intermediaries and offering more competitive prices, a philosophy summarized in the motto"Excelência por Menos".
Currently, the brand's official channel on Mercado Livre represents the main means of the company's total sales, positioning the platform as a key element in the company's digital strategy. In the 2024 consolidated, Soldiers billed R$ 250 million, a growth of approximately 2,000% in just two years.
The result we have is the product of consistency, dedication, and honesty with
who matters, who is our consumer. The trust we build reflects in every review, in every repeat purchase. Today, the relevance of Mercado Livre in this process is undeniable. "When two companies work seriously and focus on the customer, the market responds," says the founder and CEO of Soldiers Nutrition.
In addition to focusing on fair pricing and efficient distribution, Soldiers strongly invests in digital branding and community building. The brand has over 200 ambassadors, partnerships with content creators, sports sponsorships, and engagement actions that strengthen its online and offline presence.
With a strong presence in its own e-commerce and partner marketplaces, Soldiers Nutrition continues to expand, remaining among the leaders in the segment and committed to delivering performance, quality, and trust.
Partnership with Neymar Jr.
In February 2025, Soldiers Nutrition launched a product line co-created with star Neymar Jr., called Next10. This strategic move strengthens your portfolio, offering consumers a more complete and integrated experience in dietary and sports supplementation. Next10 also has an official store on Mercado Livre, betting on the platform's relevance and the success of its parent brand.
