Pompéia, one of the largest retail chains in southern Brazil and part of the Lins Ferrão Group, is taking an important step in consolidating its presence in the digital market and transforming its website into a marketplace. From now on, Pompéia's e-commerce will bring together partner brands, expanding the mix of products available to customers and acting as an "infinite shelf".
Furthermore, the brand is also investing in marketplace outsourcing, meaning it is now offering its own products on major online retail platforms such as Mercado Livre and Amazon. The goal is to increase sales and reach new markets, especially in regions outside of Southern Brazil.
“We are strengthening our digital ecosystem, delivering more variety and convenience to our consumers. Our focus is to be increasingly integrated into people's daily lives, providing an incredible shopping journey, adapted to the profile and habits of each customer,” says Ana Paula Ferrão Cardoso, Marketing, E-commerce and CRM Director at Pompéia.
Another highlight of Pompeia's digital transformation is the omnichannel project. The integration between channels allows, for example, salespeople from the physical store to make sales through e-commerce when the desired product is not available in the local stock.
Between 2024 and 2025, Pompéia's online sales grew by 60%. In Rio Grande do Sul, the growth was 56%, and in Santa Catarina, an increase of 161% was recorded. "We are connecting the physical and digital worlds with intelligence and proximity, always maintaining the essence of the brand," adds Ana Paula.
24-hour Delivery
Recently, the brand also launched a new fast delivery service for e-commerce purchases, aiming to further enhance the digital experience. The initiative guarantees that orders will be delivered within 24 hours of invoicing for purchases made from Monday to Thursday in the city of Porto Alegre and its metropolitan area.
