In digital commerce, one of the biggest frustrations for consumers is thecheckouts which are often long and filled with unnecessary steps. This bureaucratic process, in addition to prolonging the completion of the purchase, contributes to increasing cart abandonment rates.
A study carried out by Hotjar, a system that analyzes user behavior on the internet, indicates that approximately 90% of consumerson-lineThey abandon their carts if the pages take too long to load. The survey also indicates that a one-second improvement in loading speed can increase conversions by 5.7%.
In response to this problem, some companies are leading significant changes to simplify and personalize the customer experience.checkout, removing obstacles and making the purchasing process faster and more efficient.
According toRenatto Moreira, CMO yesTick, one of the sales platformson-linemore popular for digital businesses in Brazil, reducing unnecessary steps and adapting the interface to consumer behavior not only speeds up the purchasing process but also increases conversion rates and reduces cart abandonment. "This user-centered approach demonstrates the commitment to making the"e-commercemore efficient and pleasant”, he reports.
Exclusive spaces for members
The specialist points out that creating a space for members who offer exclusive content and personalized promotions, inspired by successful models like Netflix, is a good alternative. "This subscription model helps build a lasting relationship with consumers, increasing loyalty and customer lifetime value (CLV), while providing a recurring and predictable revenue stream for the company," it reveals.
Innovation and overcoming barriers
The adoption of these innovations is accompanied by significant technical challenges. After all, maintaining a system ofcheckout that is simultaneously fast, secure, and capable of handling a large volume of transactions requires a sophisticated technological infrastructure. "Mass customization requires processing and analyzing large volumes of data to understand and predict consumer preferences," he points out.
The future of e-commerce
Solutions like this not only benefit consumers but also set new standards for the industry. "By offering a quick, personalized, and frictionless shopping experience, it is possible to meet consumers' current needs and anticipate future market trends," concludes Renatto.