Simplify to grow: the new strategy of companies in the post-digital era

In recent years, digital transformation has revolutionized several sectors of society, including tax, accounting and financial. However, experts point out that in 2025, the big differential for the market will be the simplification of processes. If a decade ago the priority was digitization, today, the focus of companies is on making tax routines more agile and less bureaucratic.

In this context, the adoption of solutions that integrate automation with data intelligence is growing, reducing manual tasks and improving decision making. The forecast is that by 2026, 30% of companies will automate more than half of their network activities, according to a study by Gartner.

Regina Calil, vice president of Bravo, a pioneer company in Digital Tax Transformation for five years, argues that the complexity of operations should be the main point to be reformulated by companies.“ Technology alone does not solve problems if processes remain complex and inefficient. The challenge now is to simplify and optimize the financial and tax management”, VP states.

Optimization strategies and the future of business operations

The adoption of the Business Process Outsourcing (BPO) model has been an efficient alternative to reduce costs and ensure regulatory compliance. According to a survey by the Information Services Group (ISG), 30% of companies claimed that they plan to contract or expand business process outsourcing services in the next two years. 

By delegating areas such as accounting and taxation to specialized companies, businesses can focus on what really matters: strategy and GROWTH”, explains Gimenez.

Given this scenario, companies have been adopting strategic changes to align their operations to the need for simplification. The repositioning of brands and the expansion of services aimed at automation and process optimization are some of the answers to the new market moment.

An example of this trend is the recent restructuring of Bravo, which, in addition to expanding its scope of action to offer more comprehensive support in the areas of finance, accounting, payroll, allocations, implementation and support of systems, also underwent a brand repositioning.

The company has unveiled its new visual identity, which included two shades of blue (oil blue and royal blue 'OD, and presents a more minimalist version of the logo.Transmitting lightness and expertise, the new strategy reflects the company's commitment to innovation and accessibility. “A search for simplification is already in our DNA. This move reflects our mission to make processes more intuitive and less bureaucratic for our customers”, emphasizes the CEO.

In addition, Bravo's new tagline, IOSSimplify Everything’, synthesizes this value proposition by promising to simplify all processes, from allocations to automation and system customization. 

Danielle Guerra, Marketing and Communication Manager at Bravo, reinforces that repositioning goes beyond aesthetics. “A Bravo is a partner that simplifies the customer journey, connecting them to technological solutions and ensuring agility and efficiency in their operations” Guerra explains. According to the manager, the concept of simplification arises from the desire to facilitate operational activities so that companies focus on what really matters: the growth of their business. “Simplification is not something new for us, but we are now outsourcing it in a clearer and more inspiring way”, explains.

Tax reform and simplification of corporate processes

The Tax Reform itself, expected to be implemented in stages from 2025, reinforces the need for simplification in the corporate environment. The proposal aims to reduce the complexity of the current system, unifying taxes and making the calculation more efficient.

For the vice president, companies that adopt a more simplified and automated model will come out ahead in this new context. “A Tax Reform represents a major advance in the reduction of bureaucracy in the tax system. Companies that are already aligned with this logic of simplification will have a more fluid and less costly transition”, says the expert.

If before the goal of companies was just to migrate processes to the digital environment, now the goal is to make them more intuitive and accessible. Therefore, outsourcing services gains strength as a solution to simplify business operations.

Faced with these changes, the message for the market is clear: digitizing is no longer enough.“The future of tax and financial operations is simplifying, and companies that know how to integrate technology, strategy and process optimization will have a competitive advantage in the coming years”, concludes Calil.