SHEIN, a global fashion, beauty andlifestyle, The 11.11 and Black Friday campaign launches. To be the star of these two important retail promotional dates, the brand chose the artist Larissa Manoela as the protagonist. The advertising film will be broadcast on open TV, on TV Globo, SBT, and Record channels, and on the social media of SHEIN and the influencer, with the offers initially focused ondouble date(double date, in free translation) 11.11.
The commercial with Larissa Manoela showcases the promotions and diversity in the product portfolio offered by SHEIN. According to Raquel Arruda, SHEIN's Marketing Director in Brazil, the advertising film reinforces that SHEIN is for everyone. "The campaign's protagonist is a multifaceted professional. Larissa Manoela is an actress, singer, model, influencer, presenter, and businesswoman. These are all roles that require many styles for different occasions and moments. Just like SHEIN, a space for all styles and with everything the audience needs on a single platform. Our brand aligns very well with this heterogeneous personality," she concludes.
In addition to the campaign, the audience will be able to watch a live session by SHEIN with the special participation of Larissa Manoela. The live broadcast takes place on November 10th, starting at 8 PM, to kick off the brand's 11.11 promotion.
Promotions on over 400,000 items
SHEIN will have over 400,000 items with special discounts both on 11.11 and Black Friday. Among the 11.11 promotions are: discounts of up to 85% from October 21 to November 4, 90% between November 5 and 10, and rebookings of up to 95% from November 11 to 13.
For Black Friday, consumers can expect discounts of up to 90% from November 13 to 25 and discounts of 95% from November 26 to 30.
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11.11 campaign images:Link
Video 11.11:Link
Images from the Black Friday campaign:Link
