Fast, free, and available 24 hours a day, PIX has established itself as the main payment method in Brazil, recently reaching its all-time usage record. On June 6, 2025, the system recorded 276.7 million transactions in just 24 hours, according to Central Bank data. By the end of 2024, more than 75% of the population was already using PIX more frequently than cash, debit, or credit cards, marking a significant change in the financial behavior of Brazilians.
It couldn't be different in the logistics and road transport sector. Drivers and transport companies are adopting digital payment to make refueling faster, safer, and most importantly, cheaper. The process that previously required physical cards, manual authentications, and settlement deadlines is now completed in seconds through a simple AI-powered app. The technology guaranteestrusted datain transactions, reduces costs, improves operational efficiency, and simplifies payments at fuel stations.
Ricardo Lerner, CEO of the fuel management platform Gasola, highlights that the implementation of AI in the logistics sector brings agility and reliability to transportation companies' operations. "Automatic reading of information will soon make manual entry unnecessary. With automatic data cross-referencing, we can identify typing errors and refueling in unauthorized vehicles, as well as generate more consistent reports to support transportation companies' decision-making."
The transformation promoted by artificial intelligence is already reflected in concrete gains in logistics operations. Companies that adopted AI in their operations report more agile processes, greater control, and reduced operational costs. A study by consulting firm McKinsey & Company indicates that the use of artificial intelligence can generate up to 15% cost savings in logistics, especially through the optimization of management and real-time data analysis. Furthermore, the 2024 Commercial Transport State Report identified a 40% decrease in road accidents among companies that incorporated AI-based technologies, also demonstrating positive impacts on road safety.
The CEO emphasizes that, in addition to logistics, this advancement allows for more competitive pricing and greater control for the fleet manager. "Through pre-negotiated values and upfront payments when refueling, the system offers prices below those practiced, eliminating the interest generated by fleet cards, which traditionally pay the stations within 30 to 35 days," explains the executive.
AI, including, also proves useful in protecting against fraud such as odometer tampering, unauthorized vehicle fueling, or incorrect charges. We use AI to cross-reference, in real time, the data provided during refueling with images recorded at the time of the operation. The system requires the driver to send photos of the pump, the truck, the license plate, and the odometer reading, as well as a picture of themselves. This set of information is processed automatically, drastically reducing the possibility of fraud," says Ricardo Lerner.
The expectation is that efficiency gains will become even greater with the arrival of new functionalities to the PIX ecosystem and the adaptation to AI tools. Our platform has evolved significantly with investment in AI. Gradually, the system has been becoming increasingly efficient and receivingfeedbacks"users' positives," concludes the CEO.
