The Brazilian service sector maintained its growth trajectory in 2024, with a 3.1% increase for the year, according to IBGE data released in February 2025. This is the fourth consecutive year of growth, with a cumulative increase of 27.4% since 2021 — the longest positive streak since the start of the historical series in 2012.
Consistent performance occurs despite challenges such as rising interest rates and the slowdown in consumption in the last quarter of last year. To sustain competitiveness and increase operational efficiency, companies in the sector have been accelerating process digitization, with a focus on the use ofservice order applications.
Tools for efficiency
These applications enable real-time management of teams, digital record-keeping of service orders, and proof of completed tasks. By replacing manual processes, they help reduce errors, streamline workflows, and improve internal communication.
According to Alexandre Trevisan, CEO of uMov.me, a technology company specializing in solutions for field team management, "digitalization through service order apps has been essential to increase productivity, efficiency, and traceability of operations, as well as to integrate different systems within companies."
Leading sectors in adoption
Digitization has advanced more intensely in segments such as information and communication services, which grew by 6.2% in 2024, and professional, administrative, and support services, which recorded the same percentage. Companies in these sectors have increased investments in technology to improve the quality of services provided and reduce operational costs.
Small and medium-sized enterprises have also turned to service order apps as a way to stay competitive. With digital solutions, these companies can better control their operations, increase productivity, and provide faster service to the end customer.
Direct impact on the consumer
Digital transformation has direct impacts on the customer experience. More agile and transparent processes allow consumers to monitor service progress in real time and receive faster responses to their demands.
An example is Lojas Lebes, one of the largest retail chains in the South of the country, which adopted the uMov.me app to manage its service orders. With digitalization, consumers have been informed in real-time about the status of their requests, which has increased the perception of transparency and efficiency.
Long-term trend
The expectation is that the digitalization movement will continue to intensify in the sector. "The integration of service order applications with other platforms and corporate systems will become increasingly common, enabling more comprehensive and efficient management of business processes," says Trevisan.
In the current economic scenario, characterized by uncertainties and the need to contain expenses, solutions that promote productivity gains and improve the customer experience tend to take center stage. For specialists, digitalization ceases to be a competitive advantage and becomes an essential condition for survival.
