In a recent analysis of the Brazilian e-commerce scenario, the health and pharmacy sector stood out as the only segment to show growth in the last five months of 2024. According to the Brazilian E-commerce Sectors Report, prepared by Conversion, the sector recorded an impressive increase of 16% in traffic.
The study revealed that searches in the category reached the mark of 137.3 million unique visitors, evidencing a significant change in the consumption habits of Brazilians. This constant growth of the sector is attributed, in large part, to the lasting impacts of the pandemic, which accelerated the adoption of e-commerce in several categories.
A crucial factor for this exceptional performance was the increased access to digital platforms through mobile devices.The survey indicates that 82% of visits to the health and pharmacy sector are made through mobile phones, demonstrating the importance of mobility in online shopping.
The report also positions the health and pharmacy sector as the fourth most accessed in Brazilian e-commerce, behind only the categories of jewelry and watches, children's and footwear. This ranking reinforces the growing relevance of health and wellness products in online shopping preferences of Brazilian consumers.
These data suggest that changes in consumer habits, initially driven by the pandemic, are consolidating and continue to shape the e-commerce landscape in Brazil. The health and pharmacy sector emerges as one of the main beneficiaries of this digital transformation in retail.
