In a recent analysis of the Brazilian e-commerce landscape, the health and pharmaceutical sector stood out as the only segment to show growth in the last five months of 2024. According to the E-commerce Sectors in Brazil Report, prepared by Conversion, the sector registered an impressive 16% increase in traffic.
The study revealed that searches in the category reached 137.3 million unique visitors, highlighting a significant shift in Brazilian consumer habits. This constant growth in the sector is largely attributed to the lasting impacts of the pandemic, which accelerated the adoption of e-commerce across various categories.
A crucial factor in this exceptional performance was the increased access to digital platforms via mobile devices. Research indicates that 82% of visits to the health and pharmacy sector are made through mobile phones, demonstrating the importance of mobility in online shopping.
The report also positions the health and pharmacy sector as the fourth most accessed in Brazilian e-commerce, behind only the jewelry and watches, children's, and footwear categories. This ranking reinforces the growing relevance of health and wellness products in the online shopping preferences of Brazilian consumers.
These data suggest that changes in consumer habits, initially driven by the pandemic, are consolidating and continue to shape the landscape of e-commerce in Brazil. The health and pharmaceutical sector emerges as one of the main beneficiaries of this digital transformation in retail.
