In a recent analysis of the Brazilian e-commerce landscape, the health and pharmacy sector stood out as the only segment to show growth in the last five months of 2024. According to the Brazil E-commerce Sector Report, prepared by Conversion, the sector recorded an impressive 16% increase in traffic.
The study revealed that searches in the category reached 137.3 million unique visitors, highlighting a significant change in the consumption habits of Brazilians. This steady growth of the sector is largely attributed to the lasting impacts of the pandemic, which accelerated the adoption of e-commerce across various categories.
A crucial factor for this exceptional performance was the increased access to digital platforms through mobile devices. The research indicates that 82% of visits to the health and pharmacy sector are made via cell phones, demonstrating the importance of mobility in online shopping.
The report also ranks the health and pharmacy sector as the fourth most accessed in Brazilian e-commerce, behind only jewelry and watches, children's products, and footwear. This ranking reinforces the growing importance of health and wellness products in the online shopping preferences of Brazilian consumers.
These data suggest that the changes in consumption habits, initially driven by the pandemic, are consolidating and continue to shape the e-commerce landscape in Brazil. The health and pharmacy sector emerges as one of the main beneficiaries of this digital transformation in retail.
