In recent years, men's fashion has ceased to occupy a secondary role in the clothing industry. Consumer behavior has changed: men have begun to seek pieces with contemporary design, high quality, and real functionality. The result is a sector that is growing consistently and projects a promising future. Estimates from Kings Research indicate that the global men's fashion market should reach US$924.52 billion by 2031—a significant jump compared to the US$546.36 billion recorded in 2023. The projected compound annual growth rate (CAGR) for the period between 2024 and 2031 is 6.89%.
This expansion is fueled by increasing investment in durable and versatile clothing that keeps pace with the fast rhythm of daily life without sacrificing style. The men's wardrobe is becoming smarter, more adaptable, and more conscious, valuing premium materials and designs that balance cost and sophistication. It is in this context that companies with a clear purpose stand out—as is the case with Skyler, a national leader in the segment.
Founded in 1997 in Fortaleza, the brand emerged with a commitment to offering accessible, modern, and high-quality men's fashion. “Our goal has always been to be alongside our customers, offering not only up-to-date products in the fashion segment, but also a shopping experience that adds value. We wanted to transform the way people relate to men's fashion,” says Emilio Guerra, CEO of the company. The gamble paid off. Today, Skyler surpasses R$70 million in annual revenue and maintains its relevance through a portfolio that reinvents itself each season.
The franchise found its initial audience among university students and, with over 400 product launches per season, expanded its offering to cater to an increasingly demanding and diverse male profile. Recognition also came from the franchising sector: the Seal of Excellence awarded by the Brazilian Franchising Association (ABF) was won for three consecutive years, attesting not only to its commercial strength but also to the consistency of its operation.
Raw materials that make a difference.
Part of Skyler's success lies in its careful selection of fabrics. The brand works with high-performance materials, such as Pima cotton and Peruvian cotton, which guarantee softness, resistance, and durability. In polo shirts and t-shirts, piqué provides structure and a refined look. For lightweight pieces with a sophisticated feel, viscose and linen offer freshness and fluidity—ideal for the Brazilian climate. Knit fabrics, in turn, provide comfort and elasticity for everyday wear, while twill enhances the versatility of trousers, jackets, and shirts with excellent drape.
“The right fabric makes a difference not only in the feel, but also in the garment's durability. That's why we select weaves with a balance of strength and softness,” explains Emilio. Regarding piqué, he highlights: “Piqué brings structure to the look without sacrificing comfort. It's a fabric that subtly communicates elegance.”
Functional wardrobe
The new consumer profile values practicality without sacrificing style. Versatile and well-made pieces have become the stars of a functional wardrobe, designed to accompany daily routines in different settings — from the corporate environment to casual gatherings. Fitted shirts, structured polo shirts, twill trousers, and well-finished t-shirts are examples of key items that balance elegance and comfort.
“We believe that a good wardrobe starts with smart choices. Pieces that work for more than one occasion, that are durable and coordinate well with each other, make the customer's life easier and reinforce our commitment to practicality and style,” highlights Emilio. By focusing on timeless designs, neutral colors, and high-quality fabrics, the chain delivers a portfolio that not only follows trends but also maintains a polished and coherent look at any time of day.
