Seven Strategies for Female Entrepreneurs to Expand Networking in 2025

Networking is a key piece for success in entrepreneurship, especially for women who face additional challenges in predominantly male markets. Those who prioritize building a solid network have greater chances of reaching new markets, attracting investments, and expanding their impact, contributing to a more collaborative and innovative ecosystem.

Data from the Women Entrepreneurs Finance Initiative report shows that entrepreneurs with strong networks are 68% more likely to increase their sales and attract new customers. In Brazil, where women already represent about 34% of business owners, strengthening connections is essential to reach new heights.

SecondCarla Martins, vice-president ofSERAC, a hub of corporate solutions and a reference in the accounting, legal, educational, and technology fields, networking, when well executed, goes beyond the professional aspect. "It's about building genuine connections that foster learning, mutual support, and real opportunities. In 2025, the key will be balancing the use of digital tools with in-person interactions to create a strategic and diverse network," she explains.

Carla emphasizes that effective networking is intentional and ongoing work. "It is not limited to exchanging cards, but involves creating authentic and collaborative relationships that generate value for all involved," he/she/they assess.

The specialist also advises that networking should be planned with a focus on business objectives. "It's not enough to participate in events; it's essential to position yourself as someone who adds value, whether by sharing knowledge or by building bridges between other people in the network," he/she/they points out.

An important point, according to Carla Martins, is to align short-term and long-term actions in networking planning. It is a continuous process where consistency makes the difference. Every conversation, email exchange, or digital interaction can be the beginning of a transformative partnership for your business, he concludes.

Check out seven strategies suggested by Carlas Martins to expand your networking throughout the year:

1. Participate in strategic events: Select conferences, fairs, and workshops that align with your business objectives. These environments are ideal for establishing relevant contacts and market updates.
2. Expand your social media presence: Platforms like LinkedIn and Instagram not only help with brand positioning, but also in creating global connections.
3. Offer and seek complementary partnerships: Identify businesses that can collaborate with you, whether in advertising, joint projects or exchanging services.
4. Be active in business groups: Participating in associations and communities focused on women-led businesses provides valuable exchanges of experiences.
5. Organize your own events: Promote meetings such as meetups and lectures to position your brand as a reference and attract strategic contacts.
6. Value active listening: Demonstrating genuine interest in your contacts’ needs is essential to building lasting relationships.
7. Build and maintain relationships: According to Carla Martins, successful networking lies in constantly monitoring relationships and not just in occasional meetings.