It is not new that pets have become part of the family, and the care for pets has gained more space in household expenses. From beauty items to veterinary check-ups, the segment points to a growing humanization of this true domestic fauna and the emergence of multi-species families. In Brazil, dog and cat owners are more willing to invest in premium accommodations, spas and services that promote well-being to ensure a comfortable and healthy life for your companions, without leaving out the use of clothes, accessories and gadgets. And the numbers prove that the luxury market is becoming more and more wild
Pet care has grown significantly in Brazil. In 2021, the revenue of the pet segment in Brazil was 52 billion reais, a 27% increase compared to the previous year. In 2023, the luxury market for pets generated R$ 68,4 billion, an increase of 13,6% compared to 2022. It is not surprising that brands like Moschino, Vivara and Zara have already expanded their portfolios to cater to this audience
Andre Hungerhe is a businessman in the sector, with businesses focused on animal welfare, co-founder of Lobbo Hotels and the team management and training platformWork like a Dog, and observes this transformation up close. Pet owners are becoming increasingly demanding, seeking to provide their animals with an experience similar to what they would have in a luxury hotel for humans. This includes comfortable accommodations, up to spa services that promote well-being, punctuate
The new era of pet services
The offer of luxury services for pets is not limited to well-equipped boarding and daycare facilities. The spas, for example, offer a variety of treatments, like massages, ofuro baths and therapies with essential oils. These services go beyond aesthetics, highlighting the physical and emotional well-being of pets
Another growing trend is the provision of treatments such as consultations with specialized nutritionists, physiotherapy and even acupuncture. These practices have proven effective in improving the quality of life of animals, especially those who have specific health issues
Specialized professionals
Due to the high degree of specialization, the demand for luxury pet services requires well-trained and qualified professionals. "It is essential to have a qualified team to ensure that the animals receive the best possible care". The owners of the animals demand, with reason, this dedication. "Everyone who works in the field needs to be committed to providing a pleasant and safe environment for the animals",affirms André Faim
The platform Work for Dog, co-founded by Faim, is dedicated precisely to the training and management of professionals in the pet sector. Through courses and training, a Trabalhe pra Cachorro trains caregivers, trainers and other professionals to meet the demands of a constantly evolving market
AND, it seems that, this scenario is not expected to change anytime soon. "The humanization of pets is a trend that is here to stay". People want the best for their animals, and this includes high-quality services that ensure a happy and healthy life for them, concludes Faim
