Pets have not only become part of the family today, but caring for them has also gained more space in household expenses. From beauty products to veterinary check-ups, the sector points to a growing humanization of this true domestic fauna and the emergence of multi-species families. In Brazil, dog and cat owners are more willing to invest in premium accommodations, spas, and services that promote well-being to ensure a comfortable and healthy life for their companions, without neglecting the use of clothing, accessories, and gadgets. And the numbers prove that the luxury market is becoming more and more fierce.
Pet care has grown significantly in Brazil. In 2021, the pet segment's revenue in Brazil was 52 billion reais, a 27% increase compared to the previous year. In 2023, the luxury pet market generated R$ 68.4 billion, a 13.6% increase compared to 2022. It is not surprising that brands like Moschino, Vivara, and Zara have already expanded their portfolios to cater to this audience.
Andre Hungeris an entrepreneur in the sector, with businesses focused on animal welfare, co-founder of Lobbo Hotels and the team management and training platformWork like a Dog, and observe this transformation closely. Pet owners are becoming increasingly demanding, seeking to provide their animals with an experience similar to that of a luxury hotel for humans. This includes everything from comfortable accommodations to spa services that promote well-being, he points out.
The new era of pet services
The luxury pet service offer is not limited to well-equipped boarding and daycare facilities. Spas, for example, offer a variety of treatments such as massages, hot bathes, and essential oil therapies. These services go beyond aesthetics, highlighting the physical and emotional well-being of pets.
Another growing trend is the offering of treatments such as consultations with specialized nutritionists, physiotherapy, and even acupuncture. These practices have proven effective in improving the quality of life of animals, especially those with specific health issues.
Specialized professionals
Due to the high level of specialization, the demand for luxury pet services requires well-trained and qualified professionals. "It is essential to have a qualified team to ensure that the animals receive the best possible care. Animal owners rightly demand this dedication. Everyone working in the field must be committed to providing a pleasant and safe environment for the animals," says André Faim.
The Trabalhe pra Cachorro platform, co-founded by Faim, is dedicated to training and managing professionals in the pet industry. Through courses and training, Trabalhe pra Cachorro trains caregivers, trainers, and other professionals to meet the demands of a constantly evolving market.
And, it seems, this scenario is not likely to change anytime soon. "The humanization of pets is a trend that is here to stay. People want the best for their animals, and that includes high-quality services that ensure a happy and healthy life for them," concludes Faim.
