A start-up Sellera.AIintroduces a disruptive solution to the market, designed to boost sales growth for companies with annual revenue of up to R$500 million. Through the integration of Data Analytics, CRM/CRO, and Artificial Intelligence, Sellera.AI transcends the traditional tool supply model by acting as an independent and results-oriented sales channel.
With expertise from partners like IBM and Google, it presents an innovative customer-focused system, with comprehensive treatment of theleads and personalized activation and media strategies. The company invests in generation ofleadsin exclusive or collaborative models, exploring a broad ecosystem of channels, including LinkedIn, Facebook, Instagram, TikTok, WhatsApp, email, SMS, offline channels, influencers, and affiliates. Already the capture and nourishment of theseleadsIt is operated 24/7 by AI in the proprietary CRM, optimizing productivity and sales conversion. The client can also anticipate receivables through FIDC, adjusting their financial cycle.
José Paulo Emsenhuber (better known as Zepa), CEO of Sellera.AI, reports that the company received an R$18 million investment for the development of the Artificial Intelligence platform for sales, with very optimistic prospects for the operation. "We project that we will bring in around R$7 million in the first year of operation, based on a realistic forecast. In reality, the possibilities may far exceed this initial plan," he states.
Sellera.AI also adopted the compensation modeltake rate, based on commission on the volume of sales completed for each of its clients. This model requires the system to relentlessly seek to improve its operational efficiency, since each sale made through the platform cannot cost more than the percentage of thetake rateagreed with the client. Sellera.AI operates based on the spread, that is, the difference between Sellera's cost to sell a product/service and what it receives from it.take rate.
Our role is linked to the client's business, and we are structured to foster its growth through our investment in media and activation for lead generation.leads, these negotiationsleads, sale completion until the anticipation of receivables to adjust our client's cash flow. This business model helps our client sell more, spend less, and take fewer risks," emphasizes Ronan Rocha, Vice President of Sellera.AI.
Since its launch, the company has been consolidating its position in offering solutions in the market. One example is that Sellera.AI was certified by HPE (Mitsubishi Motors) as an official CRM tool for their vehicle dealerships. Additionally, it also integrates with BTG investment agent office systems via API, facilitating real-time information exchange. Mapfre and Remaza are other major clients of Sellera.AI. "We remain confident in the goal of boosting our clients' sales through the application of our tools composed of Data Analytics, CRM, and Artificial Intelligence technologies," concludes Zepa.
