Selbetti Tecnologia, one of the leading Brazilian One-Stop-Tech companies, announces its latest strategic acquisition: the São Paulo startup Eiprice, specialized in pricing intelligence and advanced data monitoring in e-commerce. The operation, whose value has not been disclosed, integrates Eiprice into Selbetti's Retail Experience business unit and expands the offering of technological and strategic solutions for this segment.
With this, Selbetti's retail business unit aims to achieve a revenue of R$ 60 million in the next two years. In addition to Eiprice, the area also integrates solutions acquired from the former Pricefy, specialized in intelligent and automated price communication, offer management, and Retail Media Network, strengthening Selbetti Retail Experience's presence in both physical and digital retail.
"Today, e-commerce accounts for about 10% of total retail sales in Brazil and was the country where online retail grew the most worldwide in 2024. This acquisition further strengthens the Retail Experience unit's business portfolio and enables full integration of the point of sale with advanced technologies, boosting sales and significantly enhancing the consumer experience," says Junior Selbach, CEO of Selbetti.
Eiprice: pioneirismo no uso da IA
Founded in 2019, Eiprice is a pioneer in the use of artificial intelligence applied to pricing and competitive monitoring in both physical and digital retail. Among its main differentiators are high accuracy in location, intelligent parameterization, monitoring and management of prices and dynamic pricing platforms, which signal to retail and industry the potential and increase in profitability. In addition to customizing the reports provided to clients with market analyses, including freight costs, delivery times, and installment options.
The startup still offers proprietary technology for intelligent product classification and uses AI for matching and enriching product descriptions and images. Eiprice also offers a sophisticated monitoring tool that includes price histories, product availability, promotions, and detailed information about the behavior of major marketplaces such as Mercado Livre, Amazon, Casas Bahia, and Magalu.
As a result, the company quickly established itself as a reference in the digital market, offering advanced technological solutions to over 200 clients in various sectors such as food and beverages, pharmacies, home centers, cosmetics, electronics, and pet shops.
Fernando Menezes, Founder & CEO of Eiprice, explains that this merger enhances the impact of the solutions offered by the company. Integrating Eiprice with Selbetti represents a significant leap in our journey, enabling accelerated expansion of our technological solutions and greater reach in strategic markets. We have a national presence and are very confident in the benefits this union will bring to both our clients and our growth across the country.
Third acquisition in 2025
The acquisition of Eiprice is the third carried out by Selbetti this year and the 43rd since 2014, when the company began its acquisition strategy. In last May, the company completed the integration of Unirede, specialized in Zabbix-based solutions, and in March, it incorporated Euax, a consulting firm focused on business management and digital transformation.
This has also been a strategic year for the Retail Experience area. Led by Paulo Moratore, the business unit has been leveraging synergies with other company departments to launch innovative products aligned with retail needs, integrating advanced technologies and artificial intelligence. A recent example is the launch of the Digital Sommelier, an interactive AI kiosk initially developed for the wine sector but adaptable to various other retail categories.
These initiatives and the strategic acquisition of Eiprice strengthen Selbetti's presence in a highly promising market: Brazilian e-commerce, which grew by 10.5% in 2024, moving over R$ 204 billion and now accounting for approximately 10% of all retail sales in the country. The Brazilian Association of Electronic Commerce (ABComm) projects a revenue of R$ 234.9 billion for 2025, with an average ticket of R$ 539.28 and 435.6 million orders. The number of online buyers is expected to reach 94.05 million this year, compared to 91.3 million recorded in 2024.
