Advancing digitalization in industries such as retail, healthcare and finance puts digital security at the center of the user experience in applications. Data from MarketsandMarkets consultancy indicates that the global multi-factor authentication market is expected to double by 2027, going from US$13 billion in 2022 to more than US$26 billion. The trend reflects a consumer requirement: in addition to functional, the application needs to be secure.
According to Rafael Franco's, CEO of Alphacode, a company specialized in the development of applications for sectors such as delivery, fintechs and health, features such as facial biometrics, temporary tokens, adaptive authentication and behavioral analysis already integrate the standard security architecture in robust applications. “The user wants security, but also fluidity. Therefore, technologies such as biometric authentication and behavior analysis gain space. They reinforce protection without creating unnecessary barriers”, he says.
For the executive, the differential is in developing applications with security thought from conception.“When protection is at the center of the app architecture, the brand conveys confidence even before the first interaction. This has direct value in the relationship with the customer and in the conversion into sales”, he analyzes.
Among the most used resources, according to Franco, are:
- Authentication by selfie and digital biometrics
- End-to-end tokenization and encryption
- Integrated anti-fraud systems
- Behavioral analysis for detection of unusual patterns
- Adaptive location and device-based authentication
These technologies make the user journey simultaneously fluid and secure, as well as protecting sensitive data and mitigating fraud risks.“Companies that treat data protection with the same care they have with design or marketing are positioning themselves better.
The digitalization of the financial sector, driven by solutions such as digital wallets, open finance and BaaS (Banking as a Service), intensifies the urgency of the theme.“Financial applications need to be fast, but mainly safe. We are talking about banking data, transactions, credit.It is unacceptable to have security flaws in this environment”, Franco points out.
In addition to protecting, digital security also influences the perception of value and customer loyalty. Apps that convey trust tend to have higher retention, lower abandonment rate and higher engagement. In sectors such as food delivery and urban mobility, in which the response time is decisive, the absence of friction is a critical factor. “The customer realizes when the company takes security seriously, even before entering the first password”, he summarizes.
The future of digital security in applications points to even more integrated experiences, with the use of artificial intelligence to predict risks and adapt protection levels in real time. Instead of blocking the user, technology evolves to protect it almost imperceptibly, reinforcing trust as one of the most valuable assets of the digital economy.
With headquarters in Sao Paulo, Curitiba and Orlando (USA), Alphacode is responsible for digital solutions used by more than 20 million people every month. Among its customers are groups such as Habib & MI, Madero, TV Band and China In Box.
