Sebrae RS launches AI solution to turn ideas into business

For those who want to take an idea of the role or remodel an existing business, Sebrae RS launches the “Da Ideia ao Business”, a new digital solution that combines the methodology of Business Model Canvas with the support of Artificial Intelligence. The proposal is to help small entrepreneurs plan, test and structure their business models in a personalized and free way. The launch integrates the organization's strategy of expanding access to digital products and consolidating its performance as a partner of small businesses in the State.

Designed for those who are starting or want to revise their value proposition, From Idea to Business simplifies strategic planning, leading the user through the nine blocks of Canvas, such as customer segmentation, channels, cost structure and revenue sources, with suggestions and directions generated by AI. The goal is to organize ideas and increase the chances of success in opening or adapting a business.

Janine Ledur, Manager of Solutions Management at Sebrae RS, explains that the tool represents an important advance in the integration of technology into the entrepreneurial journey.“The areas of Technology and Solutions have developed a solution with generative AI that transforms initial ideas into unprecedented proposals and aligned with the specific needs of each entrepreneur”, she highlights.

Also according to Janine, the development of the platform followed the strategic positioning of the institution, focusing on practical and personalized solutions, aimed at the main chains prioritized by Sebrae RS. “A digital performance seeks to strengthen the presence of the entity in these segments, generate new services and boost the growth of small businesses in the state of”, complements the manager of solutions management.

In addition, the tool was built based on the Go-To-Market (GTM) logic, a methodology that guides the best way to launch a solution in the market. The platform helps entrepreneurs identify their audience, define delivery channels and create more efficient strategies for the launch and growth of their business.

With this launch, Sebrae RS reinforces its commitment to innovation as an ally to facilitate the journey of those who undertake and generate positive impact on the state's small business ecosystem.