According to Goldman Sachs, in 2024, 69% of small businesses use artificial intelligence (AI) in at least one area of the company, a 13% increase from the previous year. To further accelerate the adoption of technology among SMEs, Sebrae, Google, and Alura, with the support of Samsung, are launchingEntrepreneurial Immersion in AIFree, online, and with a certificate, the course is aimed at entrepreneurs who want to use AI-based tools and online resources to boost their small businesses. Registrations will be open betweenJune 10 and 30and can be done bylink.
The classes will be available between June 30 and July 4, with an opening live session and on-demand format. The content was designed for entrepreneurs with beginner and intermediate levels of knowledge of Google tools who want to take the next step in digital. The initiative aims to teach, in a practical and accessible way, how to use useful tools for every small business seeking a presence in the digital environment, such as theGoogle Business Profileand Google Maps, as well as artificial intelligence tools like Gemini and Samsung Galaxy AI to automate processes. The proposal is to show how these technologies can be applied to automate processes, increase online visibility, and support more strategic decisions in companies' daily operations.
"Optimizing processes, strengthening communication with clients, and knowing how to utilize the full potential of new technologies are important for a business's results. By developing skills in digital tools, entrepreneurs have the chance to transform their operations, gain agility and efficiency, and boost their results," says Tavane Gurdos, general director of Alura + FIAP For Companies.
The technical director of Sebrae, Bruno Quick, reinforces the reasoning: "The program highlights how training in innovation has ceased to be a differentiator and has become essential for any entrepreneur who wants to stay competitive and expand their operations, especially in such a dynamic and constantly changing market as the one we live in today," he adds.
Activity Schedule
With the participation of specialists and industry-leading figures, the immersion consists of five thematic classes, each focused on a practical aspect of using technology in business. Check the schedule:
- 06/30 | Smart Entrepreneurship – accelerate your digital presence with Google:Live panel with experts to inspire entrepreneurs to strengthen their digital presence using Google Business Profile and Gemini;
- 01/07 | Your profile is activated – but is it working for you?: Understand the importance of digital presence and access tips and fundamentals to attract more clients with an updated, relevant company profile ready to scale, as well as start the strategic use of Gemini;
- 02/07 | Mastering presence and visibility in digital search:understand how to appear in Google search results, as well as know the complete registration process and profile optimization on Google Maps with Gemini support;
- 03/07 | What can Google's Artificial Intelligence do for you and your clients?: learn to use the prompt library to increase productivity and improve relationships with Clients, Marketing, and Customer Service to save time and sell more, as well as stay informed about how Gemini can automate content, communication, and operational processes;
- 04/07 | Manage your business on an Android smartphone using AI:Discover in practice how to integrate the Business Profile on WhatsApp and social networks to automate and optimize scheduling and improve customer service, as well as understand how to connect Google tools with the support of Gemini to enhance performance using only Android.
"We want to help more and more small businesses expand their digital presence and achieve online success. Making good use of resources like the Business Profile and exploring the possibilities of AI tools like Gemini are simple measures with transformative results for every entrepreneur," says Eitan Blanche, Google Search Partnerships leader.
Best Project Awards
To ensure the participation certificate, registrants must complete a practical challenge: create or update their Business Point of Interest on Google Maps. The submission includes a link, a screenshot of the updated profile, and a brief report (up to five lines) about the improvements implemented. The most prominent projects compete for awards offered by Samsung. They are: Samsung Galaxy S25 Ultra Enterprise Edition (1st place), Samsung TAB S10 FE Enterprise Edition (2nd to 5th places), and Samsung Galaxy A56 250G Enterprise Edition (6th to 10th places).
Additionally, all participants will have access to discount coupons on the Samsung for Business portal.https://empresas.samsung.com.br).
"Artificial intelligence is one of the main drivers of the new wave of digital transformation in companies. However, as this technology is now available, literally, in the palm of our hands and at more affordable costs, small and medium-sized businesses become major beneficiaries. That is why we are very happy to collaborate with this capacity-building initiative, because more than having access to the tool, it is essential to have knowledge about how to best explore the resources of new accessible and secure technologies," comments Kaue Souza Melo, senior B2B director for Samsung Brazil.
The winners will be announced by July 25th via email communication. To find out more about the immersion and registration, just visit thelink.
SERVICE
Entrepreneurial Immersion in AI
Quando: lessons available from June 30 to July 4.
Registration:between June 10 and 30 in thislink
Investimento: gratuito
