Seasonality is a phenomenon that affects various sectors of the market, and generating revenue during certain periods can serve as a plan for businesses. The first step is to plan important dates for the target audience and map out possible strategies to increase sales, such as the Carnival period, for example. According to the National Confederation of Commerce of Goods, Services, and Tourism (CNC), in 2025 the date is expected to generate R$12.03 billion in revenue. One of the sectors benefited during this period is fashion, which is experiencing increased demand for clothing and costumes. Businesses focused on the circular economy also stand out and are expected to see a positive increase in sales. For Michelle Svicero, a fashion specialist and director of Release, a premium thrift store chain, it is essential to get ahead of the sales strategy. "For the months of February and March, we have a promising projection, with a 20% increase in sales compared to last year," he comments.
For the network director, planning ahead allows for more creative and organized actions, which is a significant advantage. "THEtimingPerfect, it makes the customer think of you as the first brand in mind, getting ahead of the competition. For this, always start working on the date 15 to 30 days before the event. The correct approach is to create an annual plan that, while being well-structured, is flexible enough to accommodate unforeseen events that may arise throughout the months. Planning and flexibility must go hand in hand, and not be opposing paths," he explains.
To attract the audience, social media is one of the main sources of marketing dissemination. In addition to being within reach at all times, it also enables result metrics that specify the audience, allowing for testing various forms of communication. For Michelle, from a precise analysis of the audience and well-applied marketing, the consequence is an increase in demand. "Another important point is to use the moment as a way to retain customers beyond the dates. The key is to do the simple things well. In other words, excellent and humanized service will make the customer want to experience the pleasant experience again," concludes the businesswoman.
