Seasonality is a phenomenon that affects various sectors of the market, and generating revenue during certain periods can serve as a plan for businesses. The first step is planning dates that are important for the target audience and mapping possible strategies to increase sales, like the Carnival period, for example. According to the National Confederation of Trade in Goods, Services and Tourism (CNC), in 2025 the date is expected to generate R$12,3 billion in revenues. One of the sectors benefited during this period is fashion, that registers a high demand for costumes and accessories. Businesses focused on the circular economy are also standing out and are expected to see positive sales growth. For Michelle Svicero, fashion specialist and director of Release, premium thrift network, it is essential to advance the sales strategy. For the months of February and March, we have a promising projection, with a 20% increase in sales compared to last year, comment
For the network director, anticipation allows for actions with greater creativity and organization, what is a great differential. "THEtimingperfect makes the customer already have you as the first brand in mind, getting ahead of the competition. For that, always start working 15 to 30 days before the event. The correct approach is to create an annual plan that is simultaneously well thought out, is flexible to occasions that arise over the months. Planning and flexibility must go hand in hand, and not being opposite paths, explain
To attract the audience, social media is one of the main sources of marketing dissemination. Besides being within reach all the time, also enables metrics of the result that specify the audience, enabling the testing of various forms of communication. For Michelle, based on a precise analysis of the audience and well-applied marketing, the consequence is the increase in demand. Another important point is to use the moment as a way to retain customers beyond the dates. The recipe is to do the simple well done. That is to say, an excellent and humanized service will make the customer want to experience the pleasant experience they had again, complete the businesswoman
