Santander took a decisive step in the digital transformation of the banking sector with the launch of Pitch Maker.the first structured advisory tool with Generative Artificial Intelligence in the Brazilian market.The solution, the result of the partnership between the bank, theBRQ Digital Solutions, partner one-stop-shop in the business evolution journey and leader in generative AI in the country, and AWS, the cloud computing service platform offered by Amazon, reducing theaverage analysis and investment recommendation time reduced from 35 minutes to just 30 seconds.
Created with the focus on increasing the efficiency of investment advisors, as well as enhancing the large-scale client experience, the tool uses Generative AI to analyze data in real time, understand the investor's profile, and generate strategic financial approach suggestions. With this, each interaction is shaped by individual context and history, elevating the bank's relationship standard with its clients.
For this, the technology behind the launch was designed to scale with performance. Outlined by BRQ, which has been responsible for the development and incorporation of new technologies in the banking institution for 7 years, the solution adopts a microservices architecture on Amazon EKS and is based on Amazon Bedrock, AWS's generative AI platform. This engine has been trained and refined to ensure reliable, safe, and institutionally aligned responses.
According to the CEO of BRQ Digital Solutions, Rodrigo Frizzi, the development of the solution required a high degree of collaboration among the three companies. "AWS, Santander, and BRQ were side by side at each stage of the project. The fact that we were in sync due to our commitment to the client's success made all the difference in overcoming challenges and building together a robust, secure, and highly effective Generative AI solution," he highlights.
"The true disruption is not in the technology, but in what we do with it. This new reality will be built on three pillars: approaching, understanding, and anticipating. And our work with the Pitch Maker encompasses exactly these characteristics," concludes Frizzi.
