In an unprecedented partnership, Samsung Brazil announced – on this 14th – the launch of itsofficial storeon Shopee. With the new feature, Samsung consumers will also be able to interact with the brand through Shopee Lives and short videos to learn about the company's products and news, as well as other experiences offered by the marketplace.
"It is a partnership that promises to benefit Samsung consumers with an easy, secure, and fun shopping experience. Shopee is accessed monthly by one-third of the Brazilian population, and Samsung is always seeking new ways to stay close to its audience. We look forward to connecting with our audience through Shopee, offering all the conveniences and benefits of the platform," says Bruno Costa, Senior Director of Direct-to-Consumer (D2C) at Samsung Brazil.
Samsung arrives at Shopee to join the 'Official Stores' section of the marketplace, which already features over 800 major brands. Highlights include products from the Galaxy Ecosystem, such as the A Series smartphones, the new Samsung Vision AI QLED 4K TVs, and exclusive product lines like monitors, air conditioners, and washer-dryers, among other devices from the brand's portfolio. As part of its strategy, the company will adopt retail media solutions on Shopee, with initiatives focused on strengthening brand presence and increasing the visibility of the product portfolio on the marketplace.
"The arrival of Samsung reinforces Shopee's position as one of the main online shopping destinations. We are excited about this partnership, which allows us to further expand the variety of products and connect the brand to an engaged audience through a convenient and secure shopping experience," says Felipe Lima, head of business development at Shopee.
The brand will also participate in Shopee's traditional campaigns, such as double dates, when the marketplace offers even more economic benefits to consumers. This Thursday, Samsung is participating in the "Super Offers" campaign, with a wide variety of devices at exclusive prices. Benefits such as free shipping coupons, among other special conditions, are also available.
To learn more about these and other Samsung news, visit theofficial websiteand follow theSamsung Newsroom Brazil.