With the constant growth of e-commerce in Brazil, new platforms are redefining consumer behavior and offering innovative paths for sellers and brands. According to the Brazilian Association of Electronic Commerce (ABComm), the sector is expected to generate more than R$ 200 billion in 2025, driven by the digitalization of retail, the use of social networks, and the advancement of formats such as live commerce.
It is in this scenario that Kwai Shop, a shopping platform integrated with the Kwai short video app, has been gaining prominence as a pioneering social network in live commerce – an integrated shopping experience. Since its initial testing phase at the end of 2023, Kwai Shop has already shown a 1,300% growth in daily purchase orders in 2024 , establishing itself as an innovative environment that connects sellers and consumers in an interactive, fast, and efficient way. The marketplace hosts a wide variety of products, with a focus on electronics, home goods, and makeup.
“Kwai Shop is revolutionizing e-commerce in Brazil by offering a platform that not only expands the reach of sellers, but also connects brands and consumers in an engaging and interactive way. We are betting on the strength of real creators and the power of short videos to transform the shopping experience,” highlights Ricky Xu, Vice President and Head of Global Platform and E-commerce at Kuaishou International Business .
The strength of the model is already reflected in success stories. The Império Cosméticos store, for example, increased its sales from 40 to 800 daily orders after joining the platform – a growth of 4,000% . Meanwhile, creator Evelyn Marques, a reference in fashion and technology, has accumulated more than R$ 25 million in sales on Kwai Shop, with over 18,000 hours of live streams .
With the emergence of Kwai Shop, new opportunities also arise for users and creators who wish to transform their digital influence into a profitable business. The process to register as a seller is simple and straightforward, but the platform maintains criteria that ensure a quality experience for both merchants and consumers.
How to become a seller on Kwai Shop
Here's a step-by-step guide to get started:
- Have an active and valid CNPJ (Brazilian tax ID).
- Have a collection address located in the state of São Paulo.
- Provide proof of a minimum revenue of R$ 20,000 on another e-commerce platform.
Meeting these requirements, interested parties must download the official Kwai app, access the Kwai Shop , click the link in the bio , fill out the available form, and wait for the platform's team to contact them.
With this accessible entry-level model, Kwai Shop has attracted everyone from small, expanding stores to large brands seeking new formats for digital promotion and conversion. All this in an environment where short videos, live streams, and content creators act as true allies in sales strategies.
