StartNewsRocket Lab announces new partnership with Braze to enhance connection

Rocket Lab Announces New Partnership with Braze to Power Connections Between Brands and Users

A Rocket Lab, app growth center founded in 2019, announces its new partnership with Braze, the complete engagement platform that enhances interactions between brands and consumers. This collaboration will allow brands to leverage their primary data to create personalized experiences that promote activation, customer retention and loyalty

In an environment where consumers increasingly demand integrated omnichannel experiences, this collaboration will unite Rocket Lab's experience in mobile advertising growth with Braze's advanced technology, offering customized solutions that elevate the level of engagement strategies. Together, companies will allow their customers to perform personalized interactions across multiple channels, strengthening your connection with consumers

This collaboration represents a step forward in our mission to provide exceptional experiences to our customers. Rocket Lab now has a diversified portfolio of solutions for user retention through mobile advertising. With the arrival of Braze, we reinforce our commitment to providing sustainable solutions focused on retention and engagement. "Braze comes to complement and strengthen our value proposition", said Juan Echavarría, CEO and co-founder of Rocket Lab

Since its foundation, Rocket Lab has been focused on providing the best mobile advertising solutions for apps looking to optimize user acquisition and retention. This partnership with Braze reinforces this vision, providing your clients with additional tools to achieve their goals

With this alliance, Rocket Lab reaffirms its commitment as 'The App Growth Hub' of Latin America, providing your clients with world-class tools to optimize their connection with users, maximize customer lifetime value and achieve sustainable growth

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