Rocket Lab, an app growth center founded in 2019, announces its new partnership with Braze, the comprehensive engagement platform that enhances interactions between brands and consumers. This collaboration will enable brands to leverage their first-party data to create personalized experiences that promote activation, retention, and customer loyalty.
In an environment where consumers increasingly demand integrated omnichannel experiences, this collaboration will combine Rocket Lab's expertise in mobile advertising growth with Braze's advanced technology, offering customized solutions that elevate engagement strategies. Together, the companies will enable their clients to perform personalized interactions across multiple channels, strengthening their connection with consumers.
“This collaboration represents a step forward in our mission to deliver exceptional experiences to our customers. Rocket Lab now has a diverse portfolio of solutions for user retention through mobile advertising. With the addition of Braze, we reinforce our commitment to offering sustainable solutions focused on retention and engagement. “Braze complements and strengthens our value proposition,” said Juan Echavarría, CEO and co-founder of Rocket Lab.
Since its founding, Rocket Lab has focused on providing the best mobile advertising solutions for apps seeking to optimize user acquisition and retention. This partnership with Braze reinforces this vision, providing your clients with additional tools to achieve their goals.
With this alliance, Rocket Lab reaffirms its commitment as 'The App Growth Hub' in Latin America, providing its clients with world-class tools to optimize their connection with users, maximize customer lifetime value and achieve sustainable growth.
