Rocket Lab, a global company founded in 2019 and recognized for driving exponential growth in applications, announces the arrival of Lucas Santos as the new Agency Partnerships Manager for Latin America. With over 16 years of experience in the media industry, the executive brings extensive expertise gained from companies such as ESPN, Editora Abril, TripAdvisor, Vivo, Outbrain, and RTB House, among others, where he held key strategic roles.
At Rocket Lab, Lucas Santos will have the mission of consolidating the company as a reference in advertising strategy with sector agencies, especially in projects in the mobile segment.The Brazilian market is at a crucial moment, in which agencies are increasingly challenged to deliver sophisticated results. And mobile applications need to be seen as part of a broad and complementary strategic approach. In this sense, Rocket Lab is positioned to be the ideal partner, offering agencies and brands the opportunity to develop these strategies in a creative and efficient manner., says the manager.
The arrival of the executive reinforces Rocket Lab's commitment to providing complete and innovative solutions for its clients, including major brands such as Natura, iFood, and Carrefour. The company, which has been operating in important markets in Latin America, Europe, and Asia, such as Mexico, Spain, Argentina, and Brazil, since 2020, continues to expand its presence and strengthen its relationships with partners and clients across all regions.
“Rocket Lab plays a key role in the global mobile media campaign landscape, driving the exponential growth of apps and transforming this market with its expertise. I believe that our ability to create integrated and customized strategies is essential and complementary to the role of agencies, which are immersed in the day-to-day and needs of their clients. The arrival of Lucas Santos strengthens our positioning, consolidating Rocket Lab as an indispensable strategic partner for agencies in Brazil and throughout Latin America.”, explains Daniel Simões, Country Manager of Rocket Lab in Brazil.
