With over two decades of experience in the media and advertising market, Riadis Dornelles has assumed the role of CEO Latam at PremiumAds, a company specializing in intelligent solutions for digital monetization.
The executive leads the expansion of adtech in Latin America, strengthening relationships with publishers and advertisers through technology, strategy, and long-term partnerships. His career path reflects the transformation of the sector in recent years.
Riadis worked in magazines, radio, TV, and events before establishing himself in the digital monetization market – a field where data, market intelligence, and technological innovation are redefining how brands and media outlets connect with their audiences.
For him, the biggest differentiator is still the people and the relationships built on trust and the delivery of real value. “Programmatic media can be highly technological, but what truly sets businesses apart are the people, the strategy, and the long-term partnership. My mission at PremiumAds is to simplify the complexity of the sector and amplify the positive impact for publishers and advertisers throughout Latin America,” he states.
PremiumAds is one of the leading independent paid media platforms in Brazil, offering complete solutions for publishers seeking to maximize their digital revenue and for advertisers who want to reach qualified audiences more efficiently. By combining cutting-edge technology with a consultative and close approach, the company has distinguished itself by transforming data into real results.
With Riadis taking the helm, the company reinforces its commitment to innovation, performance, and excellence in customer service, betting on a model that values both the numbers and the human relationships behind each connection.
