Riachuelo has just launched on TikTok Shop. The presence on the platform is another strategic step for the brand to connect with new audiences and expand sales channels in a dynamic and highly engaged environment.
Unique among the major national fashion retailers, Riachuelo's portfolio will include categories such as clothing, footwear, bags and accessories, sports fashion, and Riachuelo home goods. The content curation for the platform is anchored in three main areas: live shopping, partnerships with affiliates and influencers, and proprietary content created exclusively for TikTok. To encourage conversion, the brand will offer flash promotions and exclusive coupons, as well as take advantage of TikTok's own incentives, such as 20% coupons on the first purchase and 50% on purchases made during live broadcasts (limited to R$ 35).
More than 5,000 products are already available on TikTok Shop with ongoing expansion in the coming weeks.
