The pursuit of developing digital skills has been increasingly in demand, especially in the job market. Areas related to technology, data, design, and even those professions that use the digital environment for sales or promotion of products and services – such as social media – already have a strong presence within companies.
But, to become a professional capable of occupying these positions, qualification is the first step towards finding good opportunities. And Brazilians are seeking to improve themselves in these areas, according to a report.study carried out byDataCamp, an online technology, data and artificial intelligence course platform, which showsthe most sought after courses in 2024 aimed at developing digital skills.
Below, you can check the ranking of the fifteen most sought-after courses in the areas of technology, data, design and digital communication:
Technology
In technology, there is a noticeable intense search for fundamental knowledge in the field, such as in computer science and information technology courses, which are directly related to the production, storage, transmission, access, and security of information. Another area that generates interest is programming, which can be seen in searches for courses in systems analysis and development, as well as interest in specific programming languages such as Power BI and Python.
Data
The data area has been growing significantly in recent years, with a focus on 2024. Furthermore, many professions related to data analysis and usage appear to be promising for 2025. Among the most sought-after courses, computer science, information systems, and data science demonstrate the growing interest of Brazilians in these areas, which, in addition to offering promising opportunities, promise quite attractive salaries.
Design, marketing and social media
Still within the development of digital skills, but this time more connected to branches of communication, digital marketing and social media courses are gaining more and more space, especially at a time when social networks are a source of income for many – from bloggers to small entrepreneurs who rely on platforms to generate income. The more traditional graphic design course remains quite popular among Brazilians, ranking third. Areas tend to attract people who enjoy the combination of technical knowledge and creativity.
AI and general knowledge
Some knowledge is closely linked to the digital universe sectors but can be applied across various market segments. This is the case with Excel, the Office suite, and more recently, artificial intelligence. These are tools that enable their use from a more basic level to a quite advanced level, which makes them quite present in the daily life of various professions.
With the emergence of artificial intelligence and its established use in the routine of part of the population, learning tools like ChatGPT has proven to be strategic for professionals in all fields and positions, as it appears as a facilitating instrument for task execution. With artificial intelligence becoming increasingly present in daily life, in addition to learning its functions to assist with various tasks, more and more job openings are emerging for those who become specialists in using the tools.
For Martijn Theuwissen, COO of DataCamp, in the digital realm, especially after the accelerated advances observed with artificial intelligence, it will become increasingly rare for someone not to need to regularly improve themselves, taking new courses almost annually. "The market is already demanding diverse skills and rapid adaptations, making courses—truly applicable in daily life—fundamental for those who wish to stand out and remain professionally relevant," he says.
Methodology
To discover the most sought-after digital skills courses in 2024, DataCamp started by investigating the terms commonly used by Brazilians for this search, such as: "course," "course of," "learn," and "learning in." Searches from internet platforms such as Google, Bing, YouTube, TikTok, X, and Pinterest were conducted. Then, the available data from the last year were analyzed, covering the period from November 2023 to October 2024. For the creation of the ranking, the fifteen courses with the highest search volume over the past twelve months were selected.
