In rapid global ascent, the Brazilian Retail Media market reached figures above R$ 136 billion in 2024, according to data from IAB Brasil. The survey also reveals a promising scenario with projections indicating a movement of US$ 175 billion by 2028.
In addition to intensifying the competition for prominence in e-commerce searches, this context highlights technology as the key competitive differentiator. In this landscape, Retail Media platforms emerge as important market allies. As one of the market leaders, Topsort is increasingly sought after by brands, which turn to the company's solutions to overcome challenges such as data fragmentation and slow report generation, which are critical to their operations.
With a technological infrastructure that uses artificial intelligence to automate and optimize campaigns, the Topsort platform provides tools that adjust bids in real-time and analyze large volumes of data to generate practical insights for clients.
"What sets us apart is our methodology: we give partners more autonomy to monetize ads with flexibility and total control, something many platforms do not offer. Our value proposition is to democratize the complex and lucrative monetization technologies that were once only accessible to global giants," detailed Pedro Almeida, Head of Growth at Topsort Brasil.
Furthermore, the company, whose operations are based on three main pillars (the exponential growth of the Retail Media sector in the country, strategic validation from high-level partners, and the alignment of its technology with key future trends), bets on a cookie-less model and the use of primary data (first-party data), which strengthens the brand as a secure and "future-proof" solution. Furthermore, the API-first model enables retailers and marketplaces to implement their own Retail Media platforms quickly and efficiently.
Present in over 40 countries, Topsort drives a GMV (Gross Merchandise Value) of over US$ 100 billion in Latin America and also stands out for building proprietary solutions that give brands more autonomy.
"With Topsort's autobidding, advertisers have the freedom to define campaign strategies and a target ROAS (Return on Ad Spend), while the platform takes care of optimizing bids autonomously. This considerably simplifies campaign management, eliminating constant manual adjustments and freeing advertisers to focus on their business strategies," he detailed.
According to the executive, Topsort is also an important ally in managing agency-led campaigns.
"We simplify campaign management and maximize ROAS. Our Ad Network allows for the management and optimization of projects and campaigns across multiple retailers from a single dashboard. Furthermore, with our autobidding, it's possible to adjust actions in real-time to achieve the desired ROAS, reducing manual effort. Thus, we achieve advertising performance that exceeds expectations. The platform also offers complete end-to-end attribution tracking, allowing advertisers to know exactly how many sales each ad generated," he concluded.
