Facial biometrics is a user authentication technology in online environments to mitigate fraud and is one of the requirements of the "Betting Law" (Federal Law 14.790/23), resolution that establishes rules for bets to operate in the country. About 80% of Brazilian users of these platforms consider it essential to use the tool in the sector, and 73% would use it without issues if it were mandatory, mainly to recover values (36%), housing (33%), make changes to the account (30%), among other reasons. The data is from a survey by Serasa Experian, first and largest datatech in Brazil. See more data in the following graphs
The study also revealed that 68% of respondents have used facial biometrics in other situations, indicating that there is familiarity with the technology. The regulation is known by 49% of the respondents and, since the beginning of communications about the obligations of betting houses, for 65% of them, the perception of security in the segment has increased
"The more layers of authentication and fraud prevention are used to protect bettors and help companies in the sector identify and ban scammers", the betting environment in Brazil will be better. The new regulation of bets is already requiring that layers of security be part of the user journey to authenticate them. On our side, we help companies with the assessment of authentication layers, combining our big data system with analytical intelligence to make the most of the solutions and, thus, further enhance them against fraud, explain Rocha
Although most survey participants recognize the relevance of facial biometrics for the betting sector, the study also explored the reasons of those who reject functionality. Among the criticisms, "make access to applications difficult" (27%) and "enable the emergence of fraudulent platforms that do not use biometrics" (27%) were the main. On the other hand, those who approve of the technology highlighted that "it will be safer to bet" (36%) and "there will be fewer frauds in this market" (30%). See the breakdown of the reasons for liking or disliking the feature in the following chart
The survey is a snapshot of the study on bettors' perceptions of security in betting houses, conducted with more than 2,000 participants in August 2024. The complete material with all the data accessed for free on the Serasa Experian website
Valida Bets: Serasa Experian's bet for safer platforms
To support the efforts of the Brazilian government that, since December of last year, take measures to regulate the operation of "bets" in the country, Serasa Experian – that supports any and all initiatives aimed at increasing security and integrity in transactions between businesses and consumers – launched "Valida Bets", strategic initiative that provides anti-fraud technologies to help companies in the betting sector comply with new regulations while also contributing to the safety of bettors. In this way, a datatech assumes in this context a strategic role as an ally in the processes of fraud prevention and identity protection for Brazilians, ensuring support at every stage of the journey, which is composed of phases such as the registration of the bettor, your authentication, the moment of the bet and the redemption of bonuses
Methodology
The quantitative research "Sports Betting", conducted by Serasa Experian was carried out with 2.008 interviewees, given that everyone placed sports bets on websites or apps in the last 12 months. With a margin of error of 2,2% and 95% confidence interval, the survey was conducted via an online panel between August 9 and 22, 2024. The sample was balanced between female and male genders, aged 18 to 27 years (15%), 28 to 43 years (49%), 44 to 59 years (29%) and 60+ (7%)
