Brazil took an important step by approving, in a special Senate committee, the bill that regulates the use of artificial intelligence in the country. The proposal, which now proceeds to a vote in the Plenary, introduces specific rules for AI systems and establishes rights and responsibilities for companies and developers.
The news impacts many Brazilians, as shown by an IBM survey. The survey indicates that 41% of Brazilian companies have already adopted some type of AI in their operations. This number reflects the growing influence of this technology in sectors such as commerce, health, and logistics.
SecondAlan Nicolas, an expert in artificial intelligence for business and founder ofLegendary Academy[IA]This regulation is essential for the advancement of technology in the country. "The approval of this legal framework brings legal certainty to companies that use or intend to use AI, encouraging investments and ensuring that innovation occurs ethically and responsibly," he explains.
Impact for companies
With the new rules, companies that already use artificial intelligence need to pay attention to legal requirements. They will have to conduct impact assessments and adopt measures to prevent discrimination or errors that harm people's rights. Furthermore, AI systems used for sensitive tasks, such as medical diagnoses or credit decisions, will be classified as high-risk and will have to adhere to stricter standards.
Fines for those who violate the rules can reach R$ 50 million. Despite the impact, Alan Nicolas points out that the new guidelines are an opportunity for the market. "Companies that quickly adapt to the requirements will gain the public's trust, as well as stand out for demonstrating a commitment to ethical practices," he states.
Opportunities and challenges
On the other hand, adapting to the new regulations can be more challenging for small businesses, which may have difficulty bearing the costs of the changes. Specialists believe that the government should create support programs to assist in this process, ensuring that businesses of all sizes can adapt.
The regulation also opens space for innovation. "With a well-defined legal environment, companies can create AI-based products and services with more confidence, knowing they are following the rules," says Alan Nicolas. He believes that Brazil can become one of the leaders in the field, as long as it maintains a balance between innovation and the protection of people's rights.
Next steps
The bill still needs to be approved by the Senate Plenary and the Chamber of Deputies before it comes into effect. Meanwhile, companies can already start reviewing their processes, adjusting them to the upcoming requirements.
For Alan Nicolas, this early preparation can make a difference. "Those who adapt from now on will be one step ahead, demonstrating that it is possible to innovate responsibly while respecting fundamental rights," he concludes.
