Brazil took an important step by approving, in a special committee of the Senate, the project that regulates the use of artificial intelligence in the country. The proposal, that is now going to a vote in the Plenary, brings specific rules for AI systems and establishes rights and responsibilities for companies and developers
The news impacts many Brazilians, as shown by an IBM survey. The survey indicates that 41% of Brazilian companies have already adopted some type of AI in their operations. This number reflects the growing influence of this technology in sectors such as commerce, health and logistics
SecondAlan Nicolas, artificial intelligence specialist for business and founder ofLegendary Academy[IA], this regulation is essential for the advancement of technology in the country. The approval of this legal framework brings legal certainty for companies that use or intend to use AI, incentivizing investments and ensuring that innovation occurs in an ethical and responsible manner, explain
Impact for companies
With the new rules, companies that already use artificial intelligence need to pay attention to legal requirements. They will have to conduct impact assessments and adopt measures to prevent discrimination or errors that harm people's rights. Furthermore, AI systems used for sensitive tasks, such as medical diagnoses or credit decisions, will be classified as high risk and will have to follow stricter regulations
Fines for those who violate the rules can reach R$ 50 million. Despite the impact, Alan Nicolas points out that the new guidelines are an opportunity for the market. "Companies that quickly adapt to demands will gain the public's trust", in addition to standing out for demonstrating commitment to ethical practices, affirms
Opportunities and challenges
On the other hand, the adaptation to the new regulations can be more complicated for small businesses, that may have difficulty covering the costs of the changes. Experts believe that the government should create support programs to assist in this process, ensuring that businesses of all sizes can adapt
The regulation also opens up space for innovation. "With a well-defined legal environment", companies can create AI-based products and services more easily, knowing that they are following the rules, says Alan Nicolas. He believes that Brazil can become one of the leaders in the area, as long as it maintains the balance between innovation and the protection of people's rights
Next steps
The bill still needs to be approved in the Senate Plenary and in the Chamber of Deputies before coming into effect. Meanwhile, companies can already start reviewing their processes, adjusting them to the demands that are to come
For Alan Nicolas, this advance preparation can make a difference. "Those who adapt will already be one step ahead", showing that it is possible to innovate responsibly and respecting fundamental rights, concludes
