In an increasingly competitive work environment, employer branding, or employer brand, it has become essential to attract and retain talent. The Recruiter, ATS platform (Applicant Tracking System) specialized in optimizing selection processes, launched a new feature that allows companies to create customized career pages, significantly improving brand perception and candidate engagement
Employer branding is a marketing strategy aimed at creating a positive image of an organization in the job market. Thinking about it, Recrutei developed a career page portfolio that allows companies to showcase their brands in a differentiated and personalized way. This resource not only improves the company's perception in the market, but also attracts more qualified professionals who are aligned with the organizational culture
The new career pages of Recrutei are sections dedicated to the promotion of job openings, allowing companies to create multiple pages tailored to different departments, teams or locations. Among the customization options, companies can change the design and content to make them more appealing to target candidates
The pages may include videos, employee testimonials and other multimedia materials that reinforce the employer brand. Furthermore, can be adapted to highlight internal initiatives, such as diversity and inclusion programs, social actions and awards
The new career pages integrate seamlessly with other recruitment tools of the Recrutei platform, facilitating the management and monitoring of candidates. Recruiters can monitor the performance of each page and adjust their marketing strategies as needed
Companies that have already adopted the feature reported a 35% increase in candidate engagement, according to a preliminary study. More attractive and informative career pages allow candidates to have a clearer view of job opportunities, resulting in more qualified selections aligned with the company's culture
"The launch of the multiple career pages symbolizes Recrutei's dedication to providing innovative and effective solutions for our clients". We know that each corporation is unique, and the new feature allows them to highlight their uniqueness and strengthen their employer brand, attracting the professionals most aligned with their cultures and values,"highlighted Priscila H Manso", revenue manager at Recrutei
With this new feature, Recrutei reaffirms its commitment to providing tools that not only optimize the recruitment process, but also strengthen the presence of companies in the job market. Customized career pages represent a lasting asset for corporations, helping them attract and retain the best talents
