Recicla.se has just undergone a rebranding and is now called "Tree – Integrated ESG Solutions," consolidating its evolution into a comprehensive sustainability platform. The company offers an innovative SaaS software that transforms environmental management through technology, artificial intelligence, and blockchain. The scope includes waste management, environmental metrics, and reverse logistics, integrating and simplifying ESG processes in an intuitive and efficient manner. To accelerate this new phase, the company is opening a fundraising round of R$ 1 million for the years 2025 and 2026, focusing on platform enhancement and team expansion.
"The transition to Tree marks the evolution of our company into a complete ESG ecosystem. Our commitment remains the same: to offer innovative solutions that simplify environmental management, drive sustainability, and create real impact for companies and society," explains Daniela Malta, COO and Founder of Tree.
Successful trajectory
Founded in 2019 in São Caetano do Sul, in the São Paulo ABC region, the company created a comprehensive waste management and disposal solution through a customized subscription model that served clients of various profiles and handled any quantity of materials.Since its creation, it has achieved significant milestones such as the following highlights
- Highlight Startup in the Municipality of São Caetano do Sul (2022) – Recognition for impact and innovation in environmental management.
- Top Cleantech Startup (2024) by the Open Startups Ranking – Among the most promising companies in the sector.
- Top ESG Tech by AHK (Brazil-Germany Chamber of Commerce and Industry) – Recognition for leadership in ESG innovation.
- Leonora Ventures Portfolio Entry (2023) – Strategic validation and sustainable growth.
- Participation in renowned acceleration programs such as InovAtiva, Founder Institute, and Green Sampa, strengthening our knowledge base and expansion.
Identity that presents a purpose
The rebranding stems from the company's maturity and the expansion of its activities beyond recycling.Now, the work is carried out in an integrated manner in waste management, effluents, carbon emissions, energy, and other key aspects for a more sustainable future. Trees symbolize life, growth, and interconnectedness. Just like them, the goal is to generate a positive impact on the business and environmental ecosystem, supporting clients' growth with robust, simple, and effective solutions.
"Recicla.se was born with a clear purpose: to help organizations optimize waste management easily and efficiently. But we realized that our mission went far beyond that. We evolved, grew, and today we have become Tree, a complete ESG ecosystem. This change reflects not just a new name, but a new phase of innovation and commitment to a sustainable future. For Tree, just like a tree, what we do today shapes tomorrow," shares Matheus Vitor, CEO and Founder of Tree.We have always believed in the potential of Recicla.se to positively impact companies and society. With the evolution to Tree, this commitment not only remained but also strengthened. The company offers even more integrated ESG solutions, and we continue to support them to drive expansion and achieve the best results," highlights Ana Debiazi, CEO of Leonora Ventures.
