Rafael Uliani has over two decades of experience in the sports market and is co-founder and Chief Product Officer of ZiYou, a leader in the subscription-based fitness equipment sector for home training. Walking a long path in sports – and competing in national and international Kung-Fu events since the age of 15 – Uliani built her professional journey based on providing well-being for others.
Graduated in Sports Sciences from the University of São Paulo (USP), with specializations in Project Management, Finance Applied to Retail, and Strategy and New Business, the entrepreneur has been working since 2005 in running coaching, serving as a trainer and consultant. He also worked at renowned companies, where he was able to apply his experiences for the development of quality of life programs.
Among the organizations I was part of are Motorola Brazil, PwC, and Racional Engenharia. At Netshoes, Uliani was Executive Manager and implemented the entire sports product portfolio on the website, creating attributes according to the dominant characteristics in the segment. Still within the corporation, he was Head of Brand at ALL4ONE Powered By Netshoes, being recognized with the Oi Tela Viva Mobile Award in 2015. The executive worked on the creation, strategy, and development of the application's requirements and features.
“We have been observing and studying ways to effectively integrate physical activity into people’s lives for over 22 years. I deeply believe that systematic physical exercise is a powerful tool for personal development. Since 2021, ZiYou has been dedicated to offering the definitive solution for building this transformative routine, consolidating itself as an essential partner on this journey.”highlights the executive.
I'm so tired,Marcio Kumruian, founder of Netshoes. With a solid background and a passion for innovation in the sports sector, he is leading the creation of products, ensuring that more people can incorporate exercise into their routines in an accessible way. Speaker and contributor to the book "Physical Activity and Innovation," reinforces his position as a leading professional in the market.
“Sport has always played a central role in my career, providing a clear vision of the transformative potential in people’s lives. It is therefore extremely gratifying to be able to channel this passion into my professional career, contributing significantly so that more individuals can enjoy the benefits that physical activity offers to physical and mental well-being,”comments Uliani.
