A US Media, media solutions hub, announced the hiring of Rafael Magdalena as Director of the newly created US Media Performance. With over two decades of experience in the mobile sector, Magdalena arrives with the mission of strengthening the brand in the strategic market of mobile media
Graduated in Advertising from PUC-RS and in Exponential Technologies from Singularity University, in California, Magdalena has an extensive resume, with tickets from companies like Claro, Brazil Telecom, Fbiz and MUV, where he worked on mobile app user acquisition campaigns since 2011. In your new role, he will bring his expertise in performance projects, including acquisition, engagement and retargeting, with a focus on results and continuous learning
"The challenge of building a new unit within an already established company is extremely motivating". Our goal is to establish a global scale operation, offering a full range of services that go from awareness to acquisition, consolidating the brand as a full-service company, Magdalena stated
Global Expansion
The arrival of Magdalena and the launch of US Media Performance occur at a strategic moment for the market. According to a survey of the main app stores, Brazil leads in mobile phone usage, with an average of 5 and a half hours daily in front of the screen. This scenario has led brands to intensify their investments in strategies aimed at mobile devices. According to eMarketer, 66,4% of advertising investment in the US will be directed to mobile by 2025
US Media Performance was designed to complement the company's portfolio, globally addressing all stages of the customer acquisition cycle, from activation to engagement. The new unit offers flexible purchasing models, like CPI, CPL, CPR and CPA, and seeks to provide tailored solutions for the complex challenges of partners, with low-risk and high-return strategies, supported by innovation and excellence
"We want to be the first choice when it comes to mobile acquisition", delivering exceptional results and building lasting relationships with clients. Achieving these goals in different countries will strengthen our position and generate ongoing value for those involved, detailed Magdalena
Bruno Almeida, CEO and founder of US Media, highlighted the strategic importance of hiring Magdalena and launching the new unit. "The arrival of Rafael Magdalena and the launch of US Media Performance mark a new chapter for the brand". We are excited about the growth and innovation potential that the new unit will bring, consolidating ourselves even more in a prominent position in the global media market, Almeida stated
