João Kepler, one of the greatest references in the New Economy in Brazil, through the holding company Equity Fund Group (EQF),enters the investment sectorin Brazil through society with theAzure InvestmentsBTG's AAI office (BPAC11). With the goal of reachingR$ 1 billionin custody in the next few12 months. “We wereleaving a lot of money on the tablebecause our clients, partners, and invested companies were spreading their resources across the financial market and we were not generating returns. We made an estimate and, only in 2023, we could have allocated more than R$ 500 million if we had a dedicated arm in this sector," reveals Kepler.
Founded by Bruno Coimbra, who was previouslypartner and Head of Advisory at XP Investimentos, together with Rodolfo Amaral, Caio Fernandes and Gabriel Malvezi, theAzurehas been standing out in the market for its excellent customer service and solid partnership withBTG Pactual. Now, with the arrival ofEQF, by João Kepler, Nilio Portela and Tulio Mene, the company takes a significant step in its trajectory and growth acceleration.
Known for his role in the Venture Capital world as the founder of Bossa Invest, João Kepler, through his partnership with Azure, makes his first move in the investment sector in Brazil. This partnership allows me to significantly expand the scope of what we can offer to our ecosystem. Until then, our focus was onilliquid and long-term investments, such as Venture Capital, for example. Now, with Azure Investments, we will offer comprehensive financial management, diversified inliquid assets and complementing clients' equity strategymore efficiently and balanced. Furthermore, the Azure team stands out for its agility, breadth, and experience, essential factors for this partnership to deliver concrete results aligned with the clients' interests," emphasizes João Kepler.
In addition to the new operations with Azure, Equity Fund already has significant investments in the investment market in companies such as Kingdom Auto Finance and Home4U, both in the United States, which are part of the group's diversified strategy. The arrival ofHenry Martines(ex Monte Bravo and M.Nigro) to lead the new BU (business unit), which will be responsible for the financial market arm of EQF, is another strategic move that reinforces the commitment to expansion and innovation in the sector.
“This is a strategic step for Azure Investimentos and we are excited to count on the innovative vision and experience and strength of the investment holding company EQF and João Kepler himself. Now, together with them, we will be able to add even more value to our range of solutions, taking global care of our customers’ financial lives”, highlights Bruno Coimbra.