QuintoAndar, the largest real estate ecosystem in Latin America, reinforces its commitment to innovation and announces new products that represent another step toward major transformations in the real estate market. They are: the new QuintoAndar search tool with Artificial Intelligence, which offers a more precise, intuitive, and personalized experience to significantly increase the chances of finding the ideal property; and QPrice, QuintoAndar's new pricing intelligence, which combines advanced technology with public and historical market data to generate reliable and comprehensive property price analyses, helping people make informed and confident decisions about buying, selling, and renting properties.
QuintoAndar gained notoriety for being the first to introduce solutions that changed the standard operation of the market, such as rent without the need for a guarantor, the entire search process up to the signing of the contract being done digitally, and guaranteed payment to the property owner. Similarly, the two new products represent another advancement in the real estate market, ensuring a better user experience in their housing journey through technological innovations.
"The relationship between Brazilians and their housing has undergone significant changes in recent years, and during this time our mission has always been to help people love the place they live, making the experience of renting, buying, and selling a property safer and simpler. Today, we have already celebrated over 700,000 real estate transactions carried out by people who trusted this vision — and we are just getting started," says Gabriel Braga, CEO and co-founder of QuintoAndar. "Technology continues as the main ally to optimize interactions and facilitate processes," he/she/they reinforce.
“With the launch of these new products, we are focused on solving some of the biggest challenges faced by homeowners, buyers and tenants in the real estate market. By transforming the property search process, increasing transparency in negotiations and offering clear and reliable information, we help our customers in their decision-making. Our goal is to eliminate insecurity and information overload, using technology to our advantage and creating a more reliable experience for those who are about to make a real estate transaction,” says Larissa Fontaine, Chief Product Officer (CPO) at QuintoAndar.
Check out the new products presented by the brand below.
The evolution of real estate pricing in Brazil
QPrice is QuintoAndar's new property pricing tool, which combines technology with public and historical market data to produce comprehensive property price analyses, providing greater confidence for those looking to rent or sell a property or for those seeking a home to live in. The news centralizes detailed information about the real estate market, helping owners, buyers, and tenants make more assertive and strategic decisions. Furthermore, by promoting the democratization of information, the service ensures access to data of public interest, encouraging more people to take advantage of opportunities in the sector in a conscious and safe manner.
"With QPreço, the pricing process ceases to be a challenge. The tool uses real data, such as completed transactions, public records of IPTU and ITBI, as well as thousands of active listings on the QuintoAndar Group platforms, to provide comprehensive and contextualized analyses. All of this to help owners make more informed and well-founded decisions about their property's price. For tenants, this also translates into more security and transparency," explains Larissa Fontaine. "Our priority is to ensure highly accurate assessments to facilitate our clients' journey," says the executive.
Property pricing is one of the main challenges of the Brazilian real estate market, primarily driven by information asymmetry and the dispersion of available data. A survey conducted by Grupo QuintoAndar in partnership with Datafolha revealed that 2 out of 3 Brazilians have already given up on closing a contract for fear of paying an unfair price, while 84% reported facing difficulties in accessing accurate information about the appropriate value of a property.
Furthermore, a proprietary study by QuintoAndar showed that 37% of properties listed for rent and 54% of those available for sale are listed above the price, highlighting the urgency of solutions that bring more clarity and confidence to the sector.
The solutions linked to QuintoAndar's new pricing intelligence are:
- QPrice Calculator:With detailed estimates of sale and rental prices, based on real data, cross-referenced with comparable properties and market history.
- QPrice Analysis:Complete inspections of each listed property, including a thermometer that classifies the property's price as below, within, or above the regional average according to each property's profile. It also shows the transaction history of the property in previous contracts, the margin of error for that region, insights on demand and appreciation, and a comparison of the value relative to similar properties in the same area.
- Condominium Pages:With the specific characteristics of each condominium, such as a description of common areas, updated photos, type and size of properties, as well as the average value of transactions already negotiated in the building.
- Area QPrice:A personalized space where owners can access up-to-date information about their properties and monitor the market over time.
The first real estate search on the national market that uses generative AI for the end consumer
The new search experience of QuintoAndar features the power of Artificial Intelligence to offer a more accurate, intuitive, and personalized experience. Clients can freely write or speak about the type of property they are looking for, including specific features beyond the filters, such as "apartment with hardwood floors and a bright living room" or "open-concept kitchen." In addition to the information in the listing, the tool uses machine learning to identify the features specified in the search within the property photos. From this, it indicates how the ads match what the client searched for based on tags, such as "has everything you're looking for," "no vacancy covered," for example. All of this to generate more transparency and security in the search process.
“AI will become an increasingly important part of people’s daily lives, and this launch marks a new era in the way we search for a home. For the first time, we will be able to describe our dream home as naturally as talking to a friend, making the beginning of the real estate journey simpler and more enjoyable, with a greater chance of our clients finding the ideal property,” says Larissa.
This moment represents a significant milestone for QuintoAndar and its entire ecosystem, consolidating the company's commitment to its clients and the development of the real estate market. "Our priority is to deeply understand our clients' needs to create products that transform the living experience. By putting the customer at the center, we drive the ecosystem as a whole, raising the technological standards of the sector and adding value for all stakeholders," concludes Gabriel Braga.
Innovations for Living Exhibition
To celebrate its history of innovation and present new products to the general public, QuintoAndar opens, on January 31st, in São Paulo, the exhibition“Innovations for Living”The exhibition offers an immersive and technological experience, inviting visitors to reflect on the concept of living and how technology can connect needs and dreams, becoming an essential ally in the search for the ideal home and in achieving more efficient business. The exhibition is divided into four immersive rooms that explore different perspectives of living. In the "My Home" space, visitors hear stories about how the house impacts people's lives and can share their own experiences. In the "Gallery of Dreams," an Instagram-worthy experience allows you to describe scenes of the ideal house, which come to life in personalized projections. In the "Data and Discoveries" room, a 360° projection and interactive kiosks show how data reveal trends and patterns that guide safer and more confident choices when buying, renting, or selling properties.
Want to know more? Explore all the details of what awaits you at the exhibition and take the opportunity to secure your presence by getting your tickets herehttps://mkt.quintoandar.com.br/inovacoesparamorar/
Service:
Innovations for Living Exhibition – QuintoAndar
When: January 31st to February 2nd, 10am to 8pm
Where: Ibirapuera Auditorium Foyer – Av. Pedro Álvares Cabral, 0 – Ibirapuera, São Paulo
Tickets: Free entry –Tickets here
Age rating: Free
