The demand for ultra-fast deliveries has ceased to be a competitive advantage and has become a consumer expectation. The so-called Quick Commerce has been transforming the retail sector by setting a new standard of agility. Today, it is not enough to offer a good product at an attractive price; it is essential that it arrives within a few hours, preferably on the same day of purchase. But behind the convenience that delights the customer, there is a complex logistical operation that challenges companies and carriers.
"The expectation for speed is growing ever greater. Same Day Delivery – delivery on the same day – requires more than agility: it is an equation between technology, planning, and operational efficiency," says Álvaro Loyola, country manager of Drivin Brazil, a scale-up that optimizes fleet logistics processes and is a market leader.
According to a Capterra survey, 95% of consumers would like to receive their orders more quickly, and 69% say that when buying food and beverages, they expect to receive them within an hour. "This data reflects a behavior that already extends beyond the food sector and influences the entire retail industry. People are willing to pay more for convenience," Loyola adds.
Despite the growing demand, the obstacles are many, especially in a country with continental dimensions like Brazil. Challenges such as demand forecasting, inventory management, and logistics routes in cities with heavy traffic and poor infrastructure can compromise same-day delivery efficiency. Furthermore, many companies, especially smaller ones, face the lack of resources to implement agile and automated processes.
"Managing this type of delivery without technology is practically unfeasible. A Transportation Management System (TMS), for example, allows for intelligent routing of deliveries, real-time tracking of cargo movement, and integration of all stages of the logistics process," explains Loyola. According to him, this type of tool is essential for companies to maintain service quality without compromising their operational costs.
The integration between inventory, transportation, and customer communication is another key point. "The consumer wants to know where the order is, how much time is left for delivery, and most importantly, wants that estimate to be accurate. For this, management needs to be very precise, from the moment of clicking the purchase until the doorbell rings," says the executive.
To deepen the debate on the challenges of Quick Commerce, Drivin will host a free Webinar on June 25th at 11 am, streamed on LinkedIn. Company specialists will share insights on how technology can help retailers adapt to this new reality. The registration can be done bylink .
