TikTok Shop has arrived in Brazil, transforming the way people discover and purchase brands and products. Unlike the traditional e-commerce journey, TikTok Shop offers a new "discovery shopping" experience, where users can easily find and purchase the hottest products of the moment through interactive videos and live streams from brands, sellers, and creators—all without leaving TikTok.
TikTok Shop integrates inspiration, discovery, and shopping into a single in-app experience. This complete e-commerce solution allows brands and sellers to fully leverage the power of TikTok to grow their businesses.
For those looking to integrate the functionality into their sales channels to expand their business, opening a store on the platform is simple. Check out the step-by-step guide:
Step by Step to Open Your Store on TikTok Shop:
- Seller Center Registration: The first step is to register with the TikTok Shop Seller Center ( Link ). To be eligible, you must have an established business in Brazil, have an active CNPJ (Brazilian Corporate Taxpayer Registry), and be over 18 years of age. Registration requires basic business documents, in addition to a valid photo ID issued by the Brazilian government for the commercial seller's legal representative, such as:
– National Driver's License (CNH)
– RG
Card) – Passport
– National Registry of Foreigners/National Migration Registry Card (RNE/CRNM)
It is important to note that the submitted document must include information such as first and last name, date of birth, expiration date, document ID, and CPF number (if applicable).
- Account Verification: After registering, TikTok Shop will conduct a verification process to ensure the platform's security and quality. During this step, you'll need to provide accurate information and supporting documents.
- Store Setup: With your account verified, it's time to set up your store by defining the name, description, contact information, and shipping and return policies.
- Product Listing: List your products, including high-resolution photos, detailed descriptions, and competitive pricing.
- Community Connection: Leverage TikTok's features to promote your products, including creative videos, live streams, and creator partnerships.
Once you've completed the five steps, your store will be active. However, for those who still need more support on this journey, TikTok offers a range of resources and tools. TikTok Shop Academy is an online learning platform with basic guides and advanced strategies to optimize sales and build a successful presence on the platform. Seller Central offers a comprehensive dashboard to manage all aspects of your store, from product listings to sales tracking and customer service.
Brands can also take advantage of the Affiliate Program , which connects creators with sellers through commission-based product marketing, allowing creators to monetize their content and sellers to reach new audiences. Additionally, TikTok offers a variety of marketing tools, such as targeted ads, hashtags, and challenges, to help sellers promote their products and reach a wider audience.
