According to the Brazilian Association of Electronic Commerce (ABComm), e-commerce is expected to grow by 10% in Brazil in 2025, surpassing a revenue of R$ 224 billion. Much of this is due to the mobilization of various retailers to adopt payment processes to boost sales, such as acquiring.
For Felipe Negri, CEO ofPinbank, one-stop bank provider with a complete ecosystem of financial solutions, this alternative is a strategic differential to ensure sustainable growth and competitiveness in the market. "It is a technology that paves the way for brands to increase their conversion rates and serve consumers more efficiently," he says.
Although it is ideal for online stores, the executive also emphasizes that this system can be a sales booster in physical retail. "In addition to facilitating card payments, the format has features that suit the specific needs of each business," he/she/they adds.
Improve Customer Experience (CX)
The main advantage of acquiring is the ability to facilitate quick transactions. "It is a solution that helps the company process a large volume of payments with different cards, bringing automated processes and no human errors," explains the fintech executive.
Due to this dynamic, customers tend to abandon their purchases less, as the Baymard Institute reveals that about 17% of cart abandonments occur due to complex and lengthy checkouts. The institute also reports that operations with these characteristics resulted in an average dropout rate of 70% in 2023.
In addition to agility, Negri also adds that acquiring contributes to promoting better shopping experiences due to its ability to generate strategic insights. "Companies can collect and analyze data related to transactions, which show the ways for brands to adapt to market trends and new consumer habits," he/she/they points out.
Fraud reduction
Another important advantage of acquiring services is protection against online fraud attempts. A recent DataSenado survey conducted in partnership with Nexus illustrates this challenge for e-commerce by revealing that one in four Brazilians was a victim of digital scams within a 12-month period.
An achievement of Pinbank itself further reinforces this benefit. The fintech received the top award from MasterCard in the "approval rate and fraud in card-not-present (e-commerce)" category, demonstrating its capacity as an acquirer to serve high-volume markets, positively impact the customer experience, and provide the strongest barrier against these criminal attacks.
The CEO emphasizes the importance of the service in this regard: "More than being optimized, acquiring is an approach that brings a higher acceptance rate from the public and companies because it is secure. For brands to perform well throughout the year, they need, above all, to gain the trust of consumers and prove to them that they have solid financial management within the digital environment," he concludes.
