Want to boost sales in 2025? Understand how an efficient acquisition system can boost sales results

According to the Brazilian E-commerce Association (ABComm), e-commerce in Brazil is projected to grow 101% in 2025, surpassing R$224 billion in revenue. Much of this is due to retailers' efforts to adopt payment processes to boost sales, such as acquiring services.

For Felipe Negri, CEO of PinbankA one-stop-bank provider, with a complete ecosystem of financial solutions, is a strategic differentiator to ensure sustainable growth and competitiveness in the market. "It's technology that paves the way for brands to increase conversion rates and serve consumers more efficiently," he says.

Although ideal for online stores, the executive also emphasizes that this system can be a sales booster in physical retail. "Besides facilitating card payments, the format has characteristics that adapt to the specific needs of each business," he adds.

Customer Experience (CX) Improvement

The key differentiator of the acquisition lies in the ability to facilitate swift transactions. "It's a solution that helps the company process a high volume of payments with various card types, bringing automated and error-free processes," explains the fintech executive.

Due to this dynamic, customers are less likely to abandon their purchases, as the Baymard Institute reveals that approximately 171% of cart abandonment occurs due to complex and lengthy checkouts. The institute also points out that operations with these characteristics resulted in an average of 701% abandonment rate in 2023.

Beyond agility, Negri also adds that the acquisition contributes to better shopping experiences due to its ability to generate strategic insights. "Companies can collect and analyze data relating to transactions, which reveals paths for brands to adapt to market trends and new consumer habits," he notes.

Fraud reduction

Another important advantage of acquirer services is protection against online fraud attempts. A recent DataSenado survey, conducted in partnership with Nexus, illustrates this challenge for e-commerce by revealing that one in four Brazilians were victims of digital scams in a 12-month period.

Pinbank's own achievement reinforces this benefit. The fintech received MasterCard's top prize in the "approval rate and fraud in non-present cards (e-commerce)" category, demonstrating its capabilities as an acquirer to serve high-volume markets, positively impact the customer experience, and provide the strongest barrier against these criminal activities.

The CEO highlighted the importance of the service in this regard: “More than just being optimized, acquisition is an approach that fosters a higher rate of public and corporate acceptance due to its security. For brands to perform well throughout the year, they first need to gain consumer trust and demonstrate they have sound financial management within the digital environment,” he concluded.