QualiBest Institute has just launched QMetrics, an innovative solution for product analysis and comparison in the market, based on metrics extracted from sensory tests. The tool transforms research data into strategic intelligence by allowing brands to compare their product performance with historical averages, providing a clear view of attributes such as flavor, texture, crunchiness, appearance, and color.
With a standardized database, QMetrics makes it possible to identify, for example, whether the crunchiness of a new snack is above or below the market average, or if the residual flavor of a beverage better meets the target audience's expectations. These analyses are based on three pillars: standardization of questions, identification of attributes and correct scales, and construction of an organized and dynamic database.
"The market needs quick but well-founded decisions. With QMetrics, we can turn a simple product assessment into a comparative report. It is possible to know, with precision, where the product stands out and where it needs to improve to become more competitive," says Camila Ricomini, product manager at QualiBest.
The data presented by QMetrics facilitate both the adjustment of formulations and the direction of marketing strategies, helping companies reduce risks in launches and enhance the performance of their products. One of the cited examples shows an item that had 90% approval for the attribute "residual flavor," while the market average is 78%. This difference can be decisive in a highly competitive and demanding consumer environment.
More than a comparison tool, QMetrics positions itself as a guide for evidence-based innovation. QualiBest Institute also offers a digital Hub that integrates its platforms, allowing centralized and secure monitoring of research projects with integrated metrics.
