A Pulpou, one of the leaders in Brand Protection using massive technology, officially begins its operations in Brazil with its participation in the Brazilian Electronic Commerce Forum, which will be held from July 30 to August 1 in São Paulo.
Since its creation, Pulpou has been expanding its operations throughout the Latin American region, and now also in Brazil. For over six years, Pulpou has been the driving force behind Mercado Livre's Brand Protection Program (BPP) in the main markets of the region (Brazil, Mexico, Argentina, Colombia, Peru, Chile). With this, more than one million complaints are managed annually, helping over seven thousand companies/brands associated with BPP to remove more than 80% of the reported content for violations.
Now all retail brands can count on two important services for their protection and management of product performance thanks to its innovative platform that identifies product violations on online sales sites and monitors competitors' prices.
The solutionBrand Protectionallows brands to quickly detect conflicting posts and request their removal in a very intuitive way, thus facilitating the protection of their rights and the integrity of their products in the digital market. This solution features something unprecedented in the market, which is theBPC Companionfunctionality that allows teams from different locations within the same company to indicate, review, and alert about products without task overlap, in an integrated manner, ensuring accuracy and speed in product review by the audit team.
THEPrice TrackingAnalyze online sales sites in search of the client's or competitors' products. Also identifies changes in prices, stocks, discounts, and special promotions, providing comparisons and issuing alerts. All of this is done on any website with an online store structure on the web. During Black Friday or other high-demand dates like "Mother's Day," price tracking provides hourly information so that customers can make their adjustments. Another advantage is that the service connects to the companies' BI, and can be accessed via API or Excel files if the client wants to have the information on their platforms.
Constant innovation
With over 10 years in the market, Pulpou carries out daily monitoring in more than 100 marketplaces in countries in the Americas, Europe and Asia; and has audited more than 2.5 million monthly publications of products and brands from the S&P 500, generating economic impacts of more than 600 million reais.
Now the company is preparing to launch new features such as Pulpou Agent , the Image Matcher and the Sellers Matcher.The first is a product developed based on the ChatGPT methodology that detects important information about sellers and products in seconds that can affect the business. THEImage Matcher It is the system that uses artificial intelligence to accurately identify whether a salesperson is using images from the brand's official catalog, even if they have been altered.
Another novelty is theSellers Matcher that allows mapping the profile of different sellers across various marketplaces and identifying if they are the same person and what the connections between them are, as well as which profiles sell counterfeit products and which do not. This feature allows the company to quickly identify the problem and call the seller to ensure they comply with best practices, becoming a legitimate seller.
"We chose the Ecommerce Forum to launch our three new products because we believe the market will greatly benefit from this innovation, as it will significantly increase the speed of reporting trademark misuse in a controlled manner with precise monitoring," said Gabriel Pasqualini, CEO of Pulpou.
