A Pulpou, one of the leaders in Brand Protection using massive technology, officially begins its operations in Brazil with its participation in the Brazilian E-commerce Forum, that will take place from July 30 to August 1 in São Paulo
Since its creation, Pulpou has been expanding its operations throughout the Latin American region, and now also in Brazil. For more than six years, Pulpou is the driving force behind the Brand Protection Program (BPP) of Mercado Livre in the main markets of the region, Mx, Arg, Col, Per, Chi. With that, more than one million complaints are managed per year, ajudando mais de sete mil empresas/marcas associadas ao BPP a remover mais de 80% dos conteúdos denunciados por violações
Now all retail brands can rely on two important services for their protection and product performance management thanks to their innovative platform that identifies product violations on online sales sites and monitors competitors' prices
The solutionBrand Protectionallows brands to quickly detect conflicting posts and request their removal in a very intuitive way, thus facilitating the protection of their rights and the integrity of their products in the digital market. This solution features something unprecedented in the market, what is theBPC Companion, functionality that allows teams from different locations of the same company to indicate, review and alert products without overlapping tasks,in an integrated way, ensuring accuracy, speed in the review of products by the audit.
THEPrice Trackinganalyzes online sales sites in search of products from the client or the competition. Also identify price changes, ações, discounts and special promotions, making comparatives available and issuing alerts. All of this is done on any website with an online store structure on the web. During Black Friday times, or high-demand dates like "Mother's Day" or others, price tracking provides information every hour so that the customer can make their changes. Another advantage is that the service connects to the companies' BI, can be accessed via API or Excel files if the client wants to have the information on their platforms
Constant innovation
With over 10 years in the market, Pulpou conducts daily monitoring in over 100 marketplaces in countries across America, Europe and Asia; and audited more than 2,5 million monthly publications of products and brands from the S&P 500, generating economic impacts of over 600 million reais
Now the company is preparing to launch new features such as Pulpou Agent , the Image Matcher and theSellers MatcherThe first is a product developed based on the ChatGPT methodology that detects important information about sellers and products that can affect the business in seconds. THEImage Matcher it is the system that uses artificial intelligence to identify if a seller uses images from the brand's official catalog very accurately, even if they have been changed.
Another novelty is theSellers Matcher that allows to outline a profile of different sellers in different marketplaces and identify if they are the same person and what the connections between them are, as well as which profiles sell fake products and which do not. This feature allows the company to quickly identify the problem and call the seller to ensure compliance with best practices, becoming a legitimate seller
"We chose the Ecommerce Forum to launch our three new products because we believe the market will have a lot to gain from this innovation", "as it will significantly increase the speed of reporting misuse of trademarks in a controlled manner and with precise monitoring," said Gabriel Pasqualini, CEO of Pulpou.
