A Pulped, one of the leaders in Brand Protection with the use of massive technology, officially begins its operations in Brazil with its participation in the Brazilian Forum of Electronic Commerce, which will be held from July 30 to August 1 in Sao Paulo.
Since its creation, Pulpou has been expanding its operations throughout the Latin American region, and now also in Brazil. For more than six years, Pulpou has been the driving force of the Free Market Brand Protection Program (BPP) in the main markets of the region (Bra, Mx, Arg, Col, Per, Chi). With this, more than one million complaints are managed per year, helping more than seven thousand companies/brands associated with BPP to remove more than 80% of the contents reported by violations.
Now all retail brands can count on two important services for their protection and management of product performance thanks to their innovative platform that identifies product violations on online sales websites and monitors competitor prices.
The solution Brand Protection it allows brands to quickly detect conflicting publications and request their removal in a very intuitive way, thus facilitating the protection of their rights and the integrity of their products in the digital market. This solution has something unprecedented in the market, which is the BPC Companion, functionality that allows teams from different locations of the same company to indicate, review and alert products without overlapping tasks, in an integrated way, ensuring accuracy, speed in the review of products by the audit.
The Price Tracking analyzes online sales sites in search of customer or competition products. It also identifies price changes, stocks, discounts and special promotions, providing comparisons and issuing alerts. All this is done on any site with online store structure on the web. In times of Black Friday, or high demand dates such as “Dia Mother's” or others, price tracking provides information every hour so that the customer can make their changes. Another advantage is that the service connects to the BI of companies, and can be accessed by API or Excel files if the customer wants to rely on the information on their platforms.
Constant innovation
With more than 10 years of market, Pulpou performs daily monitoring in more than 100 marketplaces in countries of America, Europe and Asia; and audited more than 2.5 million monthly publications of products and brands of the S&P 500, generating economic impacts of more than 600 million reais.
Now the company is preparing to launch new features such as the Pulped Agent , the Matcher Image and the Matcher Sellers. The first is a product developed based on the ChatGPT methodology that detects in seconds important information about sellers and products that can affect the business Matcher Image it is the system that identifies with artificial intelligence if a seller uses images from the official catalog of the brand very precisely, even if they have been changed.
Another novelty is the Matcher Sellers that allows you to profile different sellers in different marketplaces and identify if they are the same person and what are the links between them, as well as which profiles sell fake products and which do not. This functionality makes the company quickly identify the problem and call the seller so that it complies with best practices, becoming a legitimate seller.
“We chose the Ecommerce Forum to launch our three news because we believe that the market will have much to gain from this innovation, as it will significantly increase the speed of reporting brand misuse in a controlled manner and with accurate” monitoring, said Gabriel Pasqualini, CEO of Pulpou.
