With the advancement of e-commerce, especially on mobile devices, the adoption of a proprietary app can become a major competitive advantage for brands. It improves the customer experience and can directly impact sales conversion rates, loyalty and engagement. While marketplaces offer great visibility, they end up limited in controlling the consumer's journey and in direct relationship with the customer. The app offers complete customization and control over the user experience
According to Abcomm, mobile device consumption accounts for 55% of online sales – and it continues to grow. Companies like Shein and Shopee have already shown the impact of their own app, with your apps leading the number of downloads in Brazil. Furthermore, the time spent on shopping apps in the country grew by 52%, confirming the importance of investing in mobile solutions to meet this growing demand
According toRafael Franco, CEO ofAlphacode, company responsible for the development of applications for brands like Habibs, Madero and TV Band, customization is one of the greatest advantages of a proprietary app, allowing brands to tailor the shopping experience according to the individual preferences of their consumers. "Push notifications are also a key tool for ongoing engagement", promoting exclusive offers and loyalty, adds
The advantages of having your own app
Rafael Franco explains that apps also facilitate the use of reward programs and promotions, what significantly increases customer retention. All of this results in a higher sales conversion rate compared to browsing on websites or marketplaces
E-commerce apps offer a much more immersive experience, personalized and direct to the customer, in addition to enabling the collection of data that is important for the brand, punctuate. This collection of statistics can help to better understand audience behavior and adapt strategies efficiently. "This type of technological solution transforms the relationship between the brand and the consumer", promoting engagement and increasing conversion, complete
The scenario for this type of strategy is quite promising. Sales made via mobile devices have surpassed those from desktops in Brazil since 2019, according to the Webshoppers report 41. Furthermore, studies show that app users spend up to 50% more than those who shop on a computer. With the forecast that nearly three-quarters of global users will access the internet exclusively via smartphones by 2025, investing in a proprietary e-commerce app becomes essential for companies that want to keep up with market evolution and ensure a direct and personalized relationship with their customers
