A Pub announcesthe arrival of The Factory, a company specialized in Content Marketing and Digital Marketing, unifying all communication and marketing services into a single structure. The integration provides comprehensive solutions for planning, production, and distribution of brand narratives that encompass editorial strategy and channel management, inbound marketing campaigns, internal communication content, and management of executive profiles on LinkedIn, among other deliverables. The merger incorporated all employees of The Factory and clients such as Pluxee and Stellantis, further strengthening the agency's portfolio.
In addition, the agency also announces a new executive structure of vice presidents with the promotions of Nubia Tavares, Anne Fadul, Gustavo Barroso, in addition toarrival of Rogerio Parrilla, who will be responsible for leading the creative department, integrating design, marketing, branding, and growth. Among the changes Parrilla intends to implement are internal training to align the brand's identity and strategy, as well as expanding the agency's service portfolio.
"My role will be to expand creative diversity and structure processes that enhance the quality of the agency's deliverables. By combining technology, which follows a defined path, with the broadening of horizons provided by creativity, it is possible to create new approaches and establish innovative standards," highlights Rogerio.
The agency also strengthens its governance with thecreation of an advisory board, which includes Eduardo Vieira, CMO of SoftBank; Anahi Guedes, communications director of Nestlé; and Adriano Silva, founder of The Factory and the Draft Project. The group brings a combination of experiences that will contribute to the expansion of Pub and the consolidation of its position in the communication market.
"The arrival of The Factory, the new VP structure, and the creation of our advisory board represent a milestone in Pub's journey. We are unifying forces, expanding our capabilities, and building an even stronger foundation for the agency's sustainable growth. Our goal is to continue offering innovative solutions, data-driven and market analysis-oriented, to help our clients tell authentic and impactful stories through the most relevant channels for their audience," reinforces Ricardo Bonatelli, founder and CEO of Pub.
"The Factory celebrates ten years as a storytelling boutique, helping brands become publishers and use content to build conversation, engagement, and conversion. We are very happy that, from now on, we will join Pub's winning team and be able to rely on the agency's structure and skills to deliver editorial excellence to an even larger number of clients," says Adriano Silva, founder of The Factory, who will now join Pub's advisory board.
In January of this year, Pub also announced its international expansion through a partnership with MilleniumGroup, strengthening its presence in the global market and expanding its operations to serve clients in an even more integrated and strategic manner.
