A Pub announcesthe arrival of The Factory, company specialized in Content Marketing and Digital Marketing, unifying all communication and marketing services into a single structure. Integration brings complete solutions for planning, the production and distribution of brand narratives that involve editorial strategy and channel management, inbound marketing campaigns, content for internal communication and management of executives' profiles on LinkedIn, among other deliverables. The merger incorporated all employees of The Factory and clients such as Pluxee and Stellantis, further strengthening the agency's portfolio.
Furthermore, the agency also announces a new executive structure of vice-presidents with the promotions of Nubia Tavares, Anne Fadul, Gustavo Barroso, besides thearrival of Rogerio Parrilla, who will be responsible for leading the creative area, integrating design, marketing, branding and growth. Among the changes that Parrilla intends to implement are internal training sessions to align the brand's identity and strategy, in addition to the expansion of the agency's service portfolio.
"My role will be to expand creative diversity and structure processes that enhance the quality of the agency's deliveries". By uniting technology, that follows a defined path, with the broadening of horizons provided by creativity, "it is possible to create new approaches and establish innovative standards", highlights Rogerio.
The agency also strengthens its governance with thecreation of an advisory board, that features Eduardo Vieira, CMO of SoftBank; Anahi Guedes, communication director of Nestlé; and Adriano Silva, founder of The Factory and the Draft Project. The group brings a combination of experiences that will contribute to the expansion of the Pub and the consolidation of its position in the communication market.
"The arrival of The Factory", the new structure of VPs and the creation of our advisory board represent a milestone in Pub's journey. We are unifying forces, expanding our capabilities, and structuring an even more solid foundation for the sustainable growth of the agency. Our goal is to continue providing innovative solutions, data-driven and guided by market analysis, to help our clients tell authentic and impactful stories, in the most relevant channels for your audience, reinforces Ricardo Bonatelli, founder and CEO of Pub.
"The Factory completes ten years as a storytelling boutique", helping brands become publishers and use content to build conversation, engagement and conversion. We are very happy to, from now on, "to integrate the winning Pub team and to be able to count on the agency's structure and competencies to bring editorial excellence to an even larger number of clients", says Adriano Silva, founder of The Factory, that becomes part of the advisory board of Pub.
In January of this year, Pub also announced its international expansion through a partnership with MilleniumGroup, reinforcing its presence in the global market and expanding its operations to serve clients in an even more integrated and strategic way.
