In the current scenario, companies face increasing challenges to protect their operations against increasingly sophisticated digital frauds, such as Deepfake attacks. Financial, health, government, and e-commerce sectors, among others, are vulnerable to digital forgeries that undermine trust in authentication systems and cause millions in losses. According to theFSI Predictions 2024 studyAccording to the Deloitte Center for Financial Services, in the United States alone, fraud caused by Deepfake and other AI-based technologies is estimated to reach US$40 billion by 2027.
The organization's priority is clear: to protect sensitive data, prevent digital fraud, and provide a safe and reliable experience for customers and employees. In this regard, it is vital to invest in technologies capable of securely identifying whether an individual truly is who they claim to be. For this effective verification, it is necessary to include innovations such as physical and behavioral biometrics and the concept of Liveness Detection.
TIVIT, a Brazilian multinational that connects technology for a better world, through Stone Age – its Credit and Anti-fraud business vertical – delivers technological solutions that include physical and behavioral biometrics and Liveness Detection. This combination creates an impenetrable barrier against Deepfakes and other forms of digital fraud
- Physical Biometrics:Verification of unique characteristics such as irises, fingerprints and vein patterns.
- Behavioral Biometrics:Analysis of browsing, typing and movement habits to identify user patterns.
- Liveness Detection:Real-time validation of the user's physical presence through subtle movements and gestures.
These technologies not only enhance authentication security, but also provide trust and peace of mind, essential for companies that want to protect their operations and their customers.
Recent cases show that Liveness Detection solutions detected 100% of fraud attempts using Deepfakes in onboarding processes. These technologies already protect crucial sectors such as finance, healthcare, government, and e-commerce, helping to preserve the reputation and performance of companies in a hostile digital environment.
In combating threats like Deepfake, security is more than a regulatory requirement; it is a competitive advantage. It is essential to have access to an advanced technological ecosystem that not only fights fraud but also strengthens the trust of clients and employees, ensuring that innovation and protection go hand in hand in the digital world. TIVIT's structure allows companies to access the best authentication and security solutions at a significantly lower cost than developing and maintaining their own infrastructure, in addition to providing personalized analysis to assess how their solutions can integrate into the company's environment and thus strengthen the security of their operations.
