In the current scenario, companies face increasing challenges to protect their operations against increasingly sophisticated digital fraud, how deepfake attacks. Financial sectors, health, governmental and e-commerce, among others, are vulnerable to digital counterfeits that undermine trust in authentication systems and generate million-dollar losses. According to theFSI Predictions 2024 studyat Deloitte Center for Financial Services, only in the United States, it is estimated that frauds caused by Deepfake and other AI-based technologies will reach $40 billion by 2027
The priority of organizations is clear: to protect sensitive data, prevent digital fraud and provide a safe and reliable experience for customers and employees. In this sense, it is vital to invest in technologies capable of securely identifying whether an individual is who they claim to be. For this effective verification, it is necessary to include innovations such as physical biometrics, behavioral and the concept of Liveness Detection
A TIVIT, Brazilian multinational that connects technology for a better world, through the Stone Age –your business vertical of Credit and Anti-fraud– delivers technological solutions that include physical biometrics, behavioral and Liveness Detection. This combination creates an impenetrable barrier against Deepfakes and other forms of digital fraud
- Physical Biometrics:Verification of unique characteristics, like iris, fingerprints and vein patterns
- Behavioral Biometrics:Analysis of browsing habits, typing and movement to identify user patterns
- Liveness Detection:Real-time validation of the user's physical presence through subtle movements and gestures
These technologies not only enhance authentication security, but also provide confidence and peace of mind, essential for companies that want to protect their operations and their customers
Recent cases show that Liveness Detection solutions detected 100% of fraud attempts using Deepfakes in onboarding processes. These technologies already protect crucial sectors, like finances, health, government and e-commerce, helping to preserve the reputation and performance of companies in a hostile digital environment
In the fight against threats like Deepfake, safety is more than a regulatory requirement; it is a competitive advantage. It is essential to have access to an advanced technological ecosystem that not only combats fraud, but also strengthen the trust of clients and collaborators, ensuring that innovation and protection go hand in hand in the digital world. The structure of TIVIT allows companies to access the best authentication and security solutions at a significantly lower cost than would be required to develop and maintain their own infrastructure, in addition to providing a personalized analysis to assess how your solutions can integrate into the companies' environment and, this way, strengthen the security of your operations
