Exclusive courses, access to raffles and billing plaques are some of the benefits offered byYampi, e-commerce platform, in your Rewards Program. Launched in December 2023, the initiative encourages the growth of customers, both large and small retailers, and boosts online sales.
The program has 12 tracks that function as levels of a "game". In tier 1, the retailer is considered "bronze diamond" and needs to perform actions in the admin panel, such as making initial store configurations, creatingupsell ororder bumpand docheck-inin the app. From range 2 onwards, progress depends on the accumulation of paid order values.
By June 2024, a total of 33% of all participants had reached the first level of the program. Of these, 66% advanced to the second tier and, subsequently, 86% to the third. After six months of its launch, more than 12,908 rewards were redeemed, physical or digital.
According to the company's product manager, Karol Walczak, the evolution of the stores can be visualized as a "progress trail." As they surpass milestones and move on to the next levels, they receive rewards that will help them sell more.
According to the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), motivation and focus on objectives are influenced by the creation of incentive programs. In e-commerce systems, they stimulate the growth of the retailer and the platform itself.
Program promotes professional development
Educational content is the most redeemed prizes by merchants in the Yampi Rewards Program. The "How to sell more with Yampi" video trail was accessed 2,727 times. The "Content Marketing Checklist" was accessed by 1,832 store owners, and the "Special Video to Master the Canva Tool" by 1,369.
With the strengthening of digital commerce and a 56% growth in the number of virtual stores in 2023, as indicated by a survey by Yampi, this type of material keeps entrepreneurs informed and engaged on relevant topics and brings advantages in a competitive scenario.
According to Walczak, Yampi follows the merchant's journey from the beginning and develops ways to help them achieve their goal of prospering in e-commerce.
“These were valuable months, full of learning. As we follow the retailer’s journey from the very first steps in Recompensas, we are constantly learning ways to help them achieve their goal of becoming rich through e-commerce. We are already thinking about improvements and new rewards to further assist each retailer who joins Yampi,” he says.
Access to the Facebook Ads course draw at the British School of Creative Arts & Technology (EBAC) was also among the benefits offered, as well as an analysis of the store by experts from Dominar Digital, an agency specializing in e-commerce, and the provision of a spreadsheet where the client can check the main metrics of their company.
Retailers receive billing plaques in the final stages
According to the Incentive Research Foundation study, 90% of the top-performing companies have a sales incentive program. With Yampi's Rewards Program, merchants are encouraged to perform actions on the platform and, consequently, increase their revenue.
From the eighth track onwards, billing plaques are made available to celebrate the success of the business, as well as retrospectives with the best moments of the store in the format ofstories, to share on social media.
There were more than 1,022 retrospectives recovered and 1,154 plaques of five models: purple diamond, which celebrates 250 thousand in sales, pink diamond (500 thousand), violet diamond (one million), purple diamond (five million) and black diamond (ten million).
Physical rewards have a production deadline and are sent to the retailer's address, along with tracking information for monitoring. To be fair, all participating stores in the program started with zero reais in revenue, even if they had already made sales. Only the owners have access to the rewards.
