The Wine, largest wine signature club in the world with over 421,000 signatures, has already provided over R$200 million in cashback to customers through its benefits program, the WineUP.Available to all customers making purchases in e-commerce, The idea of the rewards program is to enable the consumer to go through a gamification journey in the Wine app., that will earn you points that are converted into values, which can be used to acquire new wine labels.
Until now, Consumers have already redeemed 2,7 million bottles of wine as part of the amount spent on shopping. About to complete five years of existence, WineUP is part of Wine's strategy to provide new consumer experiences for customers, by offering exclusive benefits and attractive rewards, In addition to recognizing the members of the Wine Club for their loyalty
The WineUP programme was created based on feedback from members, subscribers to the Wine subscription club, the Wine Club. With a multidisciplinary team, the company has developed an intuitive and functional interface, which allows users to accumulate points and convert them into prizes and discounts. According to the program, the use of cashback is available through the Wine app for redemption and, all purchases on the website, application or physical stores, are counted to earn points, that will generate the cashback.
All customers who make at least one purchase on Wine's e-commerce are automatically registered in WineUP. Club members accumulate three times more points and enjoy exclusive benefits
WineUP is adopting a gamification strategy, encouraging consumers to interact with the world of wine through missions and achievements. Throughout your journey in the app, users can accumulate points, evolving in level and unlocking new benefits. One-off missions, like the first in-app purchase or the first product review, and incremental achievements based on customer consumption, ensure a dynamic and engaging experience
We're always looking for something new., different, that challenges and expands consumer knowledge about the world of wine. And even better if these experiences involve entertainment and fun to the tasty world of wines., commentLaura Barros, Marketing director of Wine. In addition to the existing benefits, from August 2024, the WineUP programme will introduce new functionalities and advantages:
Roller blind for WineUP: by rising in status, Members will be able to spin the roulette and win even more cashback and prizes
New status – Super idolwhoever reaches this status will have 5% cashback and 20% discount, in all purchases, instead of the regular 15%
Using cashback: The cashback amount used in the orders will be adjusted according to the status in WineUP, allowing Super Idols to use up to 100% cashback on the order value
New Missions: Every month, new missions will be added to the application, stimulating participation and increasing cashback earning opportunities
Updating the program, with new missions and new games through the app, is aligned with Wine's gamification strategies and diversified consumer experience. While WineUP serves members and consumers, allowing the accumulation of points and benefits by the application, In the physical stores there are Wine Games, establishing national blind tasting competitions to promote exchanges, knowledge and benefits such as cashback.
