Consumer Day (03/15), traditionally marked by discounts and promotions in retail, also boosts the Brazilian agribusiness. With the increasing digitalization of the sector, rural producers are increasingly adopting online shopping and taking advantage of loyalty programs to optimize their investments.
Orbia, the largest integrated digital platform for agribusiness in Latin America, for example, is promoting a series of actions within its loyalty program, allowing producers to exchange points for products with special conditions. This week, customers can get up to 60% off on the special selection of products for redemption, in addition to a special coupon of 5,000 points for redemptions of 100,000 points or more, which will be available until March 16 or while supplies last.
On March 12th, in particular, the company will also offer free shipping for the entire website and a special flash offer: the Mondial Mirrored Microwave 34 Liters 1400W, which can be redeemed with a 25% discount, going from 35,738 points to 26,981 points.
“Digitalization has transformed the way rural producers access inputs and other essential products for their daily lives in the fields. With the convenience of online shopping and the possibility of saving through loyalty programs, more and more farmers are joining these platforms, ensuring better purchasing conditions and greater efficiency in the management of their resources,” says Robson Rizzon,Chief Commercial OfficerGive Orbia.
With these initiatives, agribusiness companies have been standing out and innovating by offering advantages and facilitating access to products and services for rural producers, as they also make retail moments strategic to strengthen their relationship with customers.
