O Dia do Consumidor (15/03), traditionally marked by discounts and promotions in retail, also drives the Brazilian agribusiness. With the increasing digitalization of the sector, rural producers are increasingly adopting online shopping and taking advantage of the benefits of loyalty programs to optimize their investments
The Orbia, largest integrated digital platform for agribusiness in Latin America, for example, is promoting a series of actions within its loyalty program, allowing producers to exchange points for products under special conditions. During this week, customers can get up to 60% off on the special selection of products for redemption, in addition to a special coupon of 5.000 points for redemptions equal to or above 100.000 points, that will be available until March 16 or while supplies last
On March 12, especially, the company will also offer free shipping for the entire site and a special flash deal: the Mondial Mirrored Microwave 34 Liters 1400W, that can be redeemed with a 25% discount, leaving 35.738 points for 26.981 points
Digitalization has transformed the way rural producers access inputs and other essential products for daily life in the field. With the convenience of online shopping and the possibility of saving through loyalty programs, more and more farmers are joining these platforms, ensuring better purchasing conditions and greater efficiency in managing your resources, account Robson Rizzon, Chief Commercial Officerfrom Orbia
With these initiatives, agribusiness companies have been standing out and innovating by offering advantages and facilitating access to products and services for rural producers, once they make retail moments also strategic to strengthen their relationship with customers
