Generation Z, born between 1997 and 2012, is the first truly digital generation, with experiences shaped by video games and interactive platforms. According to the researchPGB 2024, 73,9% of the national population stated that they play some digital game, regardless of the frequency or platform used. AND, according to an exclusive survey of theThe Ng.Cash, digital account focused on young people, The gaming sector led in Gen Z financial transactions., adding a total of 48,15% of expenditure. These data reveal how the world of gaming not only influences entertainment, But it also defines the expectations of this generation regarding various aspects of life., including the labour market.
A Deloitte study shows that 80% of Generation Z professionals prefer recruitment processes that offer some form of digital interactivity.. With that in mind, Many companies have invested in gamified selection processes., that use game elements to create a recruitment experience that goes beyond the traditional. This paradigm shift is not just a passing trend., but a response to the need to make recruitment more aligned with the habits and expectations of a generation that values innovation, Immediateness and relevance
Gamified selection processes incorporate interactive challenges, scoring and reward systems, simulating real working situations. These methods not only engage candidates, But they also provide companies with a more accurate tool for assessing critical skills.. According to a PwC report, Companies that have implemented gamification in recruitment have reported a 30% reduction in hiring time and a 25% increase in retention of hired candidates.
Hosanna Azevedo, Head of Human Resources at Infojobs and spokesperson for Pandapé, branded Infojobs HR software, explains:
This method allows skills to be assessed in a practical and contextualised way., Unlike traditional interview methods. Games and challenges designed to simulate everyday professional tasks help identify skills such as problem solving, decision-making and collaboration. ⁇ By means of realistic simulations, We can observe the performance of candidates in situations that reflect the work environment.. This offers a more concrete view of how they can adapt and contribute to the company., notes Hosanna. Furthermore, These platforms allow companies to identify emerging skills., such as the ability to adapt quickly and the ability to deal with advanced digital technologies, characteristics often found in Generation Z candidates
Furthermore, gamification can reduce the stress and anxiety associated with conventional selection processes. ⁇ The interactive experience tends to create a more relaxed environment, allowing candidates to present themselves in a more authentic way. Reducing anxiety can lead to better performance, providing a more accurate assessment of their skills and cultural compatibility,
In a market where the right talent can make all the difference, gamification is more than a trend — it is a natural evolution. Companies that understand and adopt this approach, They're not just attracting the best candidates from Generation Z., but also by building a culture of innovation that resonates with the future of work.. The question is not whether gamification will impact recruitment., It's about who's going to be at the forefront when this change takes hold.
