StartNewsPriscyla Laham takes over as president of Microsoft Brazil

Priscyla Laham takes over as president of Microsoft Brazil

Microsoft announced two changes in the organization today. After nearly six years leading the Brazilian subsidiary, Tania Cosentino will become General Manager specializing in Sales for the Security Sector at Microsoft Latin America. Priscyla Laham will be the new president of Microsoft Brazil. Priscyla Laham is an experienced executive with over 25 years of experience in Technology, Consumer Electronics, and Online Services, working in various roles in Marketing, Sales, Partnerships, and Product. She started her career in the consumer segment but soon transitioned to technology, working for IBM and then joining Microsoft in 2000. Over 14 years at Microsoft, he held various positions in the USA, Argentina, and Uruguay. Priscyla also served as Sales Director at Facebook/Meta before returning to Microsoft in 2017 as Vice President of Sales for the Consumer sector. Since July 2023, she has been the Vice President of ISV Partnerships for Microsoft Americas, leading the teams in Canada, Latin America, and the United States.

In her new position as President of Microsoft Brazil, Priscyla will focus on continuing to support and accelerate Brazilians' digital transformation journey through technologies such as artificial intelligence and cloud services, enabling the Microsoft ecosystem and its clients in Brazil to seize business opportunities and continue growing through innovative and secure solutions. The executive holds a degree in marketing from the Escola Superior de Propaganda e Marketing (ESPM), has an MBA from Insper, and in 2013 completed the Executive Program at Stanford University.

“I am extremely honored to have the opportunity to lead Microsoft Brazil and to be part of such a passionate, talented and deeply committed team. We are experiencing a unique moment, in which the adoption of Artificial Intelligence and the use of cloud platforms are decisive in the path to the growth and inclusive prosperity of the country. Microsoft plays a fundamental role in supporting customers and partners to achieve success through technology. I believe that we have powerful tools in our hands that can help solve issues that are relevant to society and the planet, in addition to leveraging Brazil’s competitiveness”, highlighted Priscyla.

"Priscyla brings with her extensive experience in various segments of Microsoft. I am confident that her broad vision of business and operations will be essential for our growth in Brazil," said Tito Arciniega, President of Microsoft Latin America. Tania is a truly inspiring leader who leaves a remarkable legacy within Latin America's largest subsidiary. I firmly believe that your extensive management experience will significantly contribute to strengthening the security sector in the region, which remains a top priority for our company," emphasized the executive.

Tânia Cosentino led Microsoft Brazil since January 2019. Under your management, in 2019, the Women Entrepreneurship (WE) program was created to strengthen female entrepreneurship in technology-based startups, and in 2020, the Microsoft Mais Brasil plan was launched, which supports initiatives to encourage the use of technology as a driver of the country's sustainable economic development. The executive is an electrical engineer by training and has over 40 years of professional experience, mostly in multinational companies in the electrical and industrial automation sectors. She was the first woman to assume the presidency of Schneider Electric, where she joined in 2000. In 2013, he became president of South America and, in 2018, assumed the global vice-presidency of quality and customer satisfaction. She has received more than twenty awards; among them, she was honored by the Institute of Engineering with the title of Eminent Engineer of the Year (2022) and was named by Forbes magazine as one of the best CEOs in Brazil (2024). In her new position as General Manager specializing in Sales for Microsoft's Security Sector in Latin America, Tania will focus on accelerating the security journey in the region, an area where companies and end users are experiencing one of the most complex scenarios in history, with keyword attacks increasing exponentially – more than 10 times compared to 2022 – and entire cyber economies built around cybercrime, in addition to the challenge of a highly complex regulatory environment.

“I am very motivated to contribute to the growth of security businesses in Latin America. The region has enormous potential for growth in the adoption of AI and cloud services, and for these technologies to truly enhance human potential, they must first and foremost be secure. With the threat landscape constantly evolving, security must be a priority for all organizations,” concluded Tania Cosentino.

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